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Steffan Antonas

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Blog

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Above The Fold Book

Book Review- Above The Fold: Understanding the Principles of Successful Web Site Design

I just finished Brian Miller’s new book Above The Fold: Understanding The Principals of Successful Web Site Design. It’s a great read for aspiring web designers who are looking to start taking on professional projects. In fact, my only complaint (if you can call it that) is that I wish it was longer. Read More

  • April 28, 2011
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Xoom Commercial

The Motorola Xoom Has A Marketing Problem

I must have seen the original TV commercial for the Motorola Xoom tablet over 100 times now and I still don’t have a clue what the darn thing does well. If you’ve watched any mainstream TV in the last few months, you’ve seen the commercial I’m talking about. The one where the guy grabs the device and the next thing you know it’s like you’re watching Iron Man battle a transformer. Read More

  • April 4, 2011
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Check In Where You’ll Be In The Future. Not Where You Are.

Here’s an interesting interview by Robert Scoble with Ditto’s founder Jyri Engestrom. Ditto is like Foursquare for the future. You “check in” to where you’ll be. This lets you do a variety of things, including letting people know where you are headed, so they can meet you there. Read More

  • March 3, 2011
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A Smart Strategy For Quickly Building A User Base For Your Beta

This morning I started seeing a message repeatedly hit my Twitter stream from friends. “Just requested an invite to @Yobongo, a new way to chat with people nearby. Join me! [LINK]“. So I clicked through.

Genius. Read More

  • February 24, 2011
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Why Most Facebook Marketing Doesn’t Work

There’s a great article on ReadWriteWeb today titled Why Most Facebook Marketing Doesn’t Work by Peter Yared, who is the Vice President and General Manager of Webtrend Apps. In the article Peter explains why promotions and consistent, lightweight engagement works consistently, and more importantly, why the following strategies generally fail: Read More

  • February 18, 2011
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Everything Is A Remix

This morning I got sucked face-first in to the productivity-killing vortex that is the Vimeo Staff Picks Channel and found something pretty awesome. It’s a two-part (soon to be 4 part) video short on remix culture by Kirby Ferguson. With some smart, creative editing he explores remix techniques involved in producing films we all know and love. The message is that we all stand on the shoulders of giants, even giants themselves. The second video’s star wars montage that picks the movie’s sources apart is particularly interesting, because so many people consider it ground breaking, but that’s just one of the many great examples. Read More

  • February 11, 2011
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The Next Disruptive Gadget Is Here. And You Already Have One.

Maybe we’ve all gone iPhone and iPad crazy. That’s what all the buzz is about right now and it’s one of the only good reasons I can think of for why more people aren’t talking about the wave of innovation that going on right now around the TV.

Wait, the TV? Did he really just say that? You bet I did. TV 2.0 is coming, and it’s going to change everything. Here’s why: Read More

  • February 8, 2011
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On Soliciting Links for Link Campaigns

When most people think about link campaigns, they have solicited links in mind. They have heard about the process of contacting strangers and wheedling and cajoling a link out of them. If it sounds like hard work, you’re right, but it can pay big dividends, both in terms of visitors following the links to your site and raising your search rankings.. Those benefits are yours, however, only through careful selection of the sites to link to yours. Here are the kinds of questions you’ve got to ask yourself before soliciting a link from another site: Read More

  • February 4, 2011
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