From the monthly archives:

August 2008

The Simple Math Behind The Power Of The Swing Vote

by Steffan Antonas on August 31, 2008

Mark Penn, worldwide CEO of Burson-Marsteller and chief adviser to Senator Clinton’s presidential campaign, offers an excellent, concise explanation for exactly why swing voting, as he puts it, is king, as well as ideas on why the voting bases of the traditional red and blue camps are splintering into niches of independent thinkers. I offer just a few ideas/questions on what the rise of independent thinking and the increased importance of the swing vote could imply.

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100+ Killer Wordpress Resources

by Steffan Antonas on August 28, 2008

100+ Killer Resources for Wordpress Hackers, Designers and Powerbloggers. Special thanks goes out to the contributors of Hackwordpress, Chris Pearson of DIY Themes, Adii (and the South African Wordpress Crew), ProBlogDesign, BloggingPro and others who are linked to liberally for their contributions to advancing the knowledge of the rest of us.

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I’m not ashamed to admit that I spend an absurd amount of time tinkering in Apple stores with absolutely no shopping agenda. I feel bad for the sales reps, actually. I have a hopelessly expressive face and I must have the look of a kid in a candy store, constantly giving off a “dying to [...]

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On Professionalism

by Steffan Antonas on August 15, 2008

Professionalism isn’t just about physical appearance or demeanor. It’s a method of interacting with people. Exhibiting professionalism is about respecting people’s time, intelligence and their right to unbiased information via the manner in which you engage them. It requires communicating in a way that minimizes exaggeration and eliminates emotionally charged language or personal opinions about [...]

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What’s The Right Amount Of Outsourcing?

by Steffan Antonas on August 8, 2008

Over on the AdaptiveBlue Blog Fraser’s posed this question that’s started a good exchange of thoughts:
As digital creeps into all forms of media, and companies adjust their structure and strategy, what’s the correct amount of “digital”, or “technology”, capacity that they should bring in-house?
I’ve thrown my two cents in. Come on over and join the [...]

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