From the monthly archives:

July 2009

Actions Speak Louder Than Advertising

by Steffan Antonas on July 31, 2009

Razorfish released a report this month that’s worth spending some time with. The report has some valuable insights on how social influence marketing is shifting the advertising game on the web. A survey with 1,000 consumers plus six months worth of conversational data serve as the backbone of the findings. The sections are digestible, easy [...]

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5 Unmissable TED Talks On The Future Of Technology And The Web

by Steffan Antonas on July 30, 2009

#1 Tim Berners-Lee On The Next Web of Open, Linked Data
[tweetmeme]20 years ago, Tim Berners-Lee invented the World Wide Web. For his next project, he’s building a web for open, linked data that could do for numbers what the Web did for words, pictures, video: Unlock our data and reframe the way we use it [...]

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Blogging For Humility, Perspective and Growth

by Steffan Antonas on July 30, 2009

I’m not a top blogger, a thought leader or industry expert, and probably won’t be any time soon. No big deal. I’m not out to take the internet by storm.  I don’t worry about my daily traffic stats, I don’t stress out about posting every day and I don’t blog for money (although I do [...]

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Do LinkedIn Recommendations Matter In the Reputation Economy?

by Steffan Antonas on July 24, 2009

There is an interesting conversation going on this week between some of the web’s heavy hitters on the subject of the actual value of LinkedIn recommendations in the reputation economy.
Here’s the time line of the conversation so far…

July 17th – Jeremiah Owyang (Forrester Research) posts a thought provoking and well-written [...]

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Sticky Just Got Stickier

by Steffan Antonas on July 24, 2009

Along with a tune up and a face lift, the latest release of Glue boasts some new features that heavy social media users are really going to find useful.
If you haven’t heard of Glue, it’s a browser add-on that allows you to carry your social network with you as you browse around the web and [...]

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Alan Greenspan On Self Esteem, Our Nature and Our Need For Connectedness

by Steffan Antonas on July 22, 2009

It’s been almost a year since I read The Age Of Turbulence, but I find myself repeatedly returning to a few of Alan’s thoughts on human nature and self esteem that resonated with me. Despite being discussed in the context of human factors in economics, the following passage in my eyes stands easily on its [...]

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Being A Local In Virtual Space

by Steffan Antonas on July 21, 2009

Let’s say you’ve recently moved to a new city. You’ve got a brand new apartment in an unfamiliar neighborhood and your friends and family are now hundreds of miles away.
A few weeks in, the rush of everything being new subsides and you start to feel lonely. No problem, you think. You make friends easily. It’s [...]

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How To Say Thank You On The Social Web

by Steffan Antonas on July 14, 2009

Whether or not you chose to acknowledge it, your ability to sink or swim on the social web depends on how you participate, engage others and embrace the customs of the virtual gift economy – this is as true for individuals as it is for big brands who have a web presence.
The concepts of “FREE [...]

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Cracking Open The Wisdom Project

by Steffan Antonas on July 11, 2009

A week has gone by since I eagerly placed the order for The Wisdom Book on Amazon. To tell you the truth, I can’t remember the last time I’ve been this amped to get a book in the mail. When it got here this morning, I was genuinely excited. The box is massive (because the [...]

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Selfish vs. Self Absorbed

by Steffan Antonas on July 10, 2009

I had some fascinating and energetic conversations both online and off this week that started as shared reactions to my post The Cookie Jar Principle. The concept of giving more than you receive in your relationships (both on an individual level as well as in the context of community) seems to really resonate with people [...]

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The Cookie Jar Principle

by Steffan Antonas on July 6, 2009

Give more than you take. It’s as simple as that. If we embrace this one powerful principal in our lives, individually we will enjoy meaningful, vibrant relationships and collectively create a culture of abundance. If we can’t, we end up with an empty jar.
We can all point to a friend or colleague who breaks the [...]

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Drinking From The Social Media Firehose – 6 Lessons Learned

by Steffan Antonas on July 3, 2009

Social scientists have a name for the incessant online contact we experience by consistently immersing ourselves in social media. They call it “ambient awareness.” For better or worse, the label accurately captures the main benefits of being social on the web; Using popular tools like Twitter and Friendfeed to engage groups of people online gives [...]

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