Archive for September, 2009

An Overview Of Google Wave From The Google Wave Team

September 30, 2009  |  View Comments  | 

100K Google Wave invites went out today and there are a lot of people wondering what it is, what it’s for and what it can do. Here’s an 8 minute video from the Google team that answers those questions and provides some visual walkthroughs of the main features. I haven’t gotten on this thing yet, but I find it *super interesting* that the team highlights the Twitter extension that effectively turns wave into a full on Twitter client in the demo. That ought to shake things up quite a bit.

American Healthcare Reform On The Back of A Napkin

September 29, 2009  |  Comments Off  | 

SlideShare announced the winners of its 3rd annual “Best Presentation in the World” contest today. A panel of business presentation expert judges selected one deck as the grand prize winner out of 3,750 entries from over 130 countries. That grand prize winner was titled Healthcare Napkins All and was created by visual communication specialist Dan Roam and Dr. Tony Jones. Whether or not you agree with the political perspective of this 51-slide presentation, you’ve got to admit it’s an impressive way to deliver information.

Enjoy.

Repositioning The Traditional Advertising & Marketing Agency In A Social Media Driven World

September 28, 2009  |  View Comments  | 

Repositioning The Ad AgencyAudiences are skipping TV spots with their DVRs and learning how to ignore ads on the web. Instead, they’re talking (bluntly) about products and brands on Twitter, chatting about them on Facebook and searching for the reviews and opinions of other customers on Google before they buy. Armed with free, easy-to-use tools that allow them to ask trusted friends what they think or give an unsolicited opinion to hundreds in an instant – it’s word of mouth on fire. The truth is, as people are increasingly empowered by social media, marketers are losing control.

In a lot of ways these trends are great news for the world because more customers are getting the real story and finding out from each other which products and services have real value, and which ones don’t. But where does this leave the people who’ve build honest businesses being experts in push strategies that used to work? A lot of them are scratching their heads wondering “How the hell are we going to make money now?”

If you’re one of the ones scratching your head, here’s the good news…your clients are about to need you more than ever. The bad news…in order to consistently deliver measurable value to your clients, you’re going to have to shift the way you do business in a major way. Read More

What Great Surfers Know

September 24, 2009  |  View Comments  | 

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Timing is everything. Making “amazing” look easy isn’t just about talent and practice, it’s about being in tune with the environment. The surfers that really wow us and capture our attention repeatedly when the big waves come aren’t just getting in the water more than average, they’re watching weather patterns, studying the beach and trying to anticipate where the perfect break will be so that they can position themselves in just the right spot to get the best ride when the conditions are right. From the beach, seeing a great surfer catch that perfect wave seems effortless…but only because they were in the right place at the right time and were paddling like hell when they saw the wave coming.

Image Credit: http://www.flickr.com/photos/knmurphy/3827402016/sizes/m/

76 Free Videos On Rethinking & Reshaping Goverment

September 21, 2009  |  Comments Off  | 

Couldn’t make the Gov 2.0 summit or Expo this year? No sweat. O’Reilly has posted 76 videos from the event on YouTube, and they’re free as free can be. How much do you love the social web?! Seriously.

In these videos you’ll find brilliant people discussing remarkable new possibilities and business models for reshaping our political culture, our economy and our government. The emerging themes across all of the Gov 2.0 topics this year focus around principles of participation, collaboration, transparency, and efficiency to address the challenges facing our country and the world.  I hope the video channel embedded below will wet your appetite and encourage you to open up to new ideas and new ways of thinking about how government works and how we can make it better. If you really want to dive in with both feet first (and why wouldn’t you?), head over to gov2summit.com and drink from the firehose.

Core Principals For Creating Robust and Vibrant Online Communities

September 17, 2009  |  View Comments  | 
In this presentation, Christina Wodtke (LinkedIn) shares some core principals for creating online communities, and discusses critical design decisions that help a community thrive.  I flipped through it this morning and found it useful. It provides a good framework for learning about and discussing how to promote desired behaviors with interface design, and provides some good examples of who’s doing it right. Some notable principals that Christina highlights are:
  • Kollocks’ 4 Motivations for Contributing: Reciprocity, reputation, increased sense of efficacy and attachment to an need of a group
  • B=f(P+E) – Behavior is a function of a Person and his Environment
  • The importance of the esteem layer in Maslow’s Hierarchy of needs
  • The AOF Method – Defining your Activity, Identifying your Social Objects and Choosing your Features
  • Communicating Identity & Commanders Intent
  • The Power Law Of Participation

Facebook Maps Their Growth To 250 Million

September 15, 2009  |  Comments Off  | 

The Facebook team put this visualization together with their internal data and posted it today. Watch how Facebook has grown to 250 million users around the world starting starting in Boston, MA. If you’re read “Accidental Billionaires: The Founding Of Facebook – A Tale of Sex, Money, Genius and Betrayal”, the visualization of the growth to 50 million puts the second half of the book in pretty sharp perspective.