This morning I started seeing a message repeatedly hit my Twitter stream from friends. “Just requested an invite to @Yobongo, a new way to chat with people nearby. Join me! [LINK]“. So I clicked through.
Genius.
I don’t even know what Yobongo is, and I already want to share it with 3 friends because it’ll get me an early invite faster (Yobongo knows it’s me sharing because it uses a personal trackable link). Apparently, I’m not alone. A quick search on Yobongo on Twitter shows pages of results for the automated Tweet that’s sent out when you click “post to Twitter”. I’ve never seen this done before, but it’s smart. It’s a perfect blend of immediacy, the chance for exclusivity and a simple call to action that spreads the word.