The Simple Math Behind The Power Of The Swing
Mark Penn, worldwide CEO of Burson-Marsteller and chief adviser to Senator Clinton's presidential campaign, offers an excellent, concise explanation for exactly why swing voting, as he puts it, is king, as well as ideas on why the voting bases of the traditional red and blue camps are splintering into niches of independent thinkers. I offer just a few ideas/questions on what the rise of independent thinking and the increased importance of the swing vote could imply.
