Comments on: Beyond Buzz: Diving Into How You Actually Measure Online Conversation

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Mon, 07 Dec 2009 15:42:00 +0000

[...] Beyond Buzz: Diving Into How You Actually Measure Online Conversation (steffanantonas.com) [...]

By: JeffHurt

JeffHurt — Sat, 05 Dec 2009 00:12:35 +0000

Conversations...h-m-m-m, in all of this is the key indegredient of listening. Are we listening to what is being said? Are we really listening to what is being said underneath? Hearing the words and hearing the intent or the motivation are two different things.

Just talking, spouting words, stating language, whether written or verbal, is one way conversation. It's not until we've engaged another that it matters. If not, then one-way broadcasting would still work. And the social me-me-me self-promoters would have huge followings.

Ultimately, DIMTY? (Do I Matter Te You?) Ultimately, we look to connect.

How do you measure that? How deep is your (relationship) love (with your customers)?

Those are the questions that the successful business of the future will master.

By: JeffHurt

JeffHurt — Fri, 04 Dec 2009 17:12:35 +0000

Conversations...h-m-m-m, in all of this a key indegredient is listening. Are we listening to what is being said? Are we really listening to what is being said underneath? Hearing the words and hearing the intent or the motivation are two different things.

Just talking, spouting words, stating language, whether written or verbal, is one way conversation. It's not until we've engaged another that it matters. If not, then one-way broadcasting would still work. And the social me-me-me self-promoters would have huge followings.

Ultimately, DIMTY? (Do I Matter Te You?) Ultimately, we look to connect.

How do you measure that? How deep is your (relationship) love (with your customers)?

Those are the questions that the successful business of the future will master.