Steffan Antonas » Movements and Activism http://blog.steffanantonas.com Wed, 04 Jan 2012 12:44:10 +0000 en hourly 1 http://wordpress.org/?v=3.3 Creating A Branded Social Media Presence For A Non-Profit http://blog.steffanantonas.com/creating-a-branded-social-media-presence-for-a-non-profit.htm http://blog.steffanantonas.com/creating-a-branded-social-media-presence-for-a-non-profit.htm#comments Wed, 09 Dec 2009 23:19:32 +0000 Steffan Antonas http://blog.steffanantonas.com/?p=1297 This post was written by Steffan Antonas. Find more at blog.steffanantonas.com

Creating A Branded Social Media Presence For A Non-Profit

]]> A social media project I’ve been working on this month went live today, and I’m proud to finally be able to share the final product. Second Chance is a non-profit organization based out of San Diego, CA. The organization focuses on breaking cycles of unemployment, poverty, homelessness, substance abuse and incarceration through social entrepreneurship. Over the past 15 years they’ve developed an innovative support system for people in need that has an unprecedented track record for producing positive results – largely due to the unique approach they take to solving tough problems. The founder, Scott H Silverman was named a CNN hero of the week this year for his work in the space.

Over the past few months, I’ve had the pleasure of getting to know Scott, who gave me the opportunity to visit the facility and see for myself what the organization does and how it transforms people. A few months ago I spent a day sitting in on one of their classes and the experience was eye-opening and profoundly affecting. When you see the system working for yourself first hand, you get the message loud and clear. Not only is what they do great for local communities, it’s great for society overall. When they contacted me a few weeks ago about getting them into social media, I was happy to join on. Here’s a quick video that we launched the project with that gives you a snapshot of what Second Chance is all about:

Designing A Social Media Presence For Second Chance

Scott’s a forward thinking, energetic guy and he recognized early that getting in to social media makes a lot of sense for his organization. From a cost perspective, social media for a non-profit is a no brainer, but Second Chance was also generating a lot of buzz after Scott was awarded the CNN hero award and released his new book. For a non profit they had a huge amount of content distributed around the web. Before I came along, they were already into email marketing and facebook as well as posting YouTube videos and getting a ton of positive press – they just needed a way to pull it all together, brand it consistently and create a place that they owned where the community could interact and share content, resources and stories with one another. We knew when we first talked about the project that we wanted consistent branding that matched their 2010 annual report across Facebook, Twitter and a customized blog, and the project evolved from there. The final product, I think, looks pretty slick and ties each social media outlet to all the others in a clear and coherent way.  Here are some screenshots of what we did. Each screenshot links to a Second Chance site, so please explore and feel free to give feedback. We’re all excited about the new direction and we hope the Second Chance community is too….

Custom WordPress Blog Design For Second Chance

Second Chance BlogCustom Facebook Welcome Page

Second Chance Custom Facebook 1Consistent Branding Across Facebook Tabs

second chance facebook fan page 2

Custom Twitter Branding

second chance custom twitter

This post was written by Steffan Antonas. Find more at blog.steffanantonas.com

Creating A Branded Social Media Presence For A Non-Profit

]]> http://blog.steffanantonas.com/creating-a-branded-social-media-presence-for-a-non-profit.htm/feed 10 The Future of Freedom In The Internet Age http://blog.steffanantonas.com/the-future-of-freedom-in-the-internet-age.htm http://blog.steffanantonas.com/the-future-of-freedom-in-the-internet-age.htm#comments Mon, 07 Dec 2009 07:00:05 +0000 Steffan Antonas http://blog.steffanantonas.com/?p=1291 This post was written by Steffan Antonas. Find more at blog.steffanantonas.com

The Future of Freedom In The Internet Age

]]> Today there’s a big push to make Internet Access a basic human right. In the US, the majority of us take freedom of speech (online and offline) for granted and we tune out the debates on heavy censorship that is commonplace in other countries. If you’re not aware of the kind of control and manipulation that’s happening in other places in the world, these two video interviews (back to back in the same video) will help bring you up to speed quickly. The first interview is with Rebecca MacKinnon, who is a former CNN journalist who headed the CNN bureaus in Beijing and later in Tokyo. Before leaving television to become a blogger and co-founder of Global Voices Online. She is now an Assistant Professor at the University of Hong Kong’s Journalism and Media Studies Center and lives in Hong Kong. The second interview is with Evgeny Morozov, who is currently a fellow at the Open Society Institute in New York. Previously, he was Director of New Media at the Prague-based NGO Transitions Online (TOL) and a columnist for the Russian newspaper Akzia (2003-2008).

Here’s a summary of the content that’s covered in the interviews. Enjoy.

  1. Internal Web Censorship In China & The Great Firewall of China
  2. Blogging In China
  3. Chinese Internet Police
  4. How Humor Slips Through The Cracks of Censorship
  5. Russian Internet Censorship
  6. Russian New Media and Government Manipulation
  7. In Depth on Hidden Censorship in Russia
  8. Economic Crisis’ Impact on China and Russia
  9. The Global Network Initiative
  10. Moving to Other Blogging Platforms, How Informed Citizens Are
  11. Humor can lead to Meaningful Action
  12. Web Questions
  13. Knowing Fake Commenters
  14. The Use of Anonymizers
  15. Web Use and the Secret Service on Web in Russia
  16. Penalty for Companies Not Censoring Content
  17. Mobile Trends
  18. Data Integration, Search Capacity In China

This post was written by Steffan Antonas. Find more at blog.steffanantonas.com

The Future of Freedom In The Internet Age

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