<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Steffan Antonas &#187; Books</title>
	<atom:link href="http://blog.steffanantonas.com/category/books/feed" rel="self" type="application/rss+xml" />
	<link>http://blog.steffanantonas.com</link>
	<description>A Blog on Community, Design and Technology</description>
	<lastBuildDate>Tue, 29 Jun 2010 19:13:10 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>The Best Learning Hubs For Web Design, Development and Multimedia</title>
		<link>http://blog.steffanantonas.com/the-best-learning-hubs-for-web-design-development-and-multimedia.htm</link>
		<comments>http://blog.steffanantonas.com/the-best-learning-hubs-for-web-design-development-and-multimedia.htm#comments</comments>
		<pubDate>Tue, 22 Jun 2010 18:39:25 +0000</pubDate>
		<dc:creator>Steffan Antonas</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://blog.steffanantonas.com/?p=1995</guid>
		<description><![CDATA[Lately I&#8217;ve been spending a lot of time learning on the web. I&#8217;ve temporarily put blogging and all the social stuff on hold in the name of focusing on teaching myself things I&#8217;ve always wanted to learn, as well as essential skills that, as a freelancer, help me deliver value to clients and broaden my [...]<p>This post was written by Steffan Antonas. Find more at blog.steffanantonas.com</p>
<p><a href="http://blog.steffanantonas.com/the-best-learning-hubs-for-web-design-development-and-multimedia.htm">The Best Learning Hubs For Web Design, Development and Multimedia</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Lately I&#8217;ve been spending a lot of time learning on the web. I&#8217;ve temporarily put blogging and all the social stuff on hold in the name of focusing on teaching myself things I&#8217;ve always wanted to learn, as well as essential skills that, as a freelancer, help me deliver value to clients and broaden my skill set. When I initially decided to take a few months off to do this, I spent the first few weeks in discovery mode trying quite a few different sites &#8211; some I stuck with, some I dropped. Here are the ones where I&#8217;ve been spending most of my learning time, where I think the value really is -</p>
<h2>My Favorite Learning Hubs:</h2>
<h2><a href="http://tutsplus.com/" target="_blank">TutsPlus</a></h2>
<p>This one is by far my favorite learning hub, so much so that I subscribe via email so I don&#8217;t miss anything. It&#8217;s actually a network of blogs that post daily tutorial content on Photoshop, Flash, web development, graphic design, photography and video creation. Most of the content is free, but for $9 a month, you can get access to their archive of premium video tutorials, screen casts and tutorials, which I do. It&#8217;s not all great, but 75% of it is &#8211; <a id="aptureLink_Aep6gnrC5w" href="http://twitter.com/nettuts">Jeffrey Way</a>&#8217;s screencasts on PSD to HTML to WordPress alone are worth the price. Many of us spend more than that on any given weekend in Starbucks. Believe me, if you&#8217;re already at an intermediate level with multimedia creation and want quickly build a broader skill set, this is the place to go.</p>
<h2><a href="http://www.kelbytraining.com/" target="_blank">Kelby Training</a></h2>
<p>Adobe Photoshop is a linchpin application. So many higher-level skill sets these days depend or build on Photoshop that you just can&#8217;t get by doing anything front end or visual without it. I&#8217;m not saying that Kelby Training is the only place to learn photoshop, but it&#8217;s almost certainly the best. For $25 a month you get access to a constantly updated stream of online video training by <a href="http://twitter.com/scottkelby" target="_blank">Scott Kelby</a> (president of the <a id="aptureLink_cTIcqCkH0t" href="http://en.wikipedia.org/wiki/National%20Association%20of%20Photoshop%20Professionals">NAPP</a>) and a host of other experts . The content is all targeted towards creative professionals and focuses on Photoshop and the rest of Adobe&#8217;s creative suite, as well photography and DSLR videography. Most of the video sessions are over an hour long, and they&#8217;re segmented into 5 to 10 minute targeted chunks so you can skip around and just focus on what you want to. Great time value for money and I never leave without feeling like I learned something.</p>
<h2><a href="http://oreilly.com" target="_blank">O&#8217;Reilly Media</a></h2>
<p>O&#8217;Reilly continues to publish some of the best tech books available on the market. <a href="http://search.oreilly.com/?q=the+missing+manual" target="_blank">The Missing Manual</a> and the <a href="http://search.oreilly.com/?q=head+first" target="_blank">Head First</a> series are great.  A lot of thought&#8217;s put into the delivery of the information in both series which is an important thing when you&#8217;re trying to learn quickly and get bang for your buck. The <a id="aptureLink_weVpfO3E30" href="http://oreilly.com/catalog/9780596101978/">Head First HTML  with CSS and XHTML</a> is still a book I go back to frequently for refreshers. I&#8217;m still waiting for O&#8217;Reilly to expand it&#8217;s offerings into a Kelby Training type of video-lecture format, I&#8217;ve got to admit that sometimes there&#8217;s just no substitute for one of these books when you&#8217;re trying to build foundational knowledge, especially when you can download them. Almost all of O&#8217;Reilly&#8217;s books are available as ebooks via the website and if you follow them on Twitter, they dish out daily $9.99 ebook deals.</p>
<h2><a href="http://www.smashingmagazine.com" target="_blank">Smashing Magazine</a></h2>
<p>Last but certainly not least, this site deserves a mention. It&#8217;s a great source for information and tutorials on graphics, coding, and design inspiration and tools. They often have great <a href="http://www.smashingmagazine.com/tag/freebies/" target="_blank">freebies</a>. In particular, it&#8217;s one of the best places to get an idea of current design trends and tools in web design.</p>
<h2>Final Thoughts</h2>
<p>For me, what differentiates the sites I&#8217;ve mentioned above from others is the value I get for my time and money. It takes thousands of hours to get <em>good </em>at web design, creating media and using creative tools like Photoshop. Any resource I can go to that allows me to focus my energy and feel like I&#8217;ve learned quickly and effectively is a plus &#8211; and at prices like these, you can&#8217;t really lose. It actually makes me question whether traditional schooling is even necessary these days. Why would you pay 50-100K to go to college to become a creative professional when you could spend a fraction of that to get access to really recent content, interact with industry experts and get the same skillset?  That&#8217;s another topic for another time, I guess, but I&#8217;m happy to discuss it here with anyone in the comments.</p>
<p>What are your favorite places to learn web design, development and multimedia on the web?</p>
<p>This post was written by Steffan Antonas. Find more at blog.steffanantonas.com</p>
<p><a href="http://blog.steffanantonas.com/the-best-learning-hubs-for-web-design-development-and-multimedia.htm">The Best Learning Hubs For Web Design, Development and Multimedia</a></p>
<img src="http://blog.steffanantonas.com/?ak_action=api_record_view&id=1995&type=feed" alt="" />]]></content:encoded>
			<wfw:commentRss>http://blog.steffanantonas.com/the-best-learning-hubs-for-web-design-development-and-multimedia.htm/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Connecting and Making An Impact</title>
		<link>http://blog.steffanantonas.com/connecting-and-making-an-impact.htm</link>
		<comments>http://blog.steffanantonas.com/connecting-and-making-an-impact.htm#comments</comments>
		<pubDate>Wed, 17 Feb 2010 01:23:01 +0000</pubDate>
		<dc:creator>Steffan Antonas</dc:creator>
				<category><![CDATA[Blogging and Writing]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Cyberculture]]></category>
		<category><![CDATA[Journal]]></category>
		<category><![CDATA[Linchpin]]></category>
		<category><![CDATA[Seth Godin]]></category>

		<guid isPermaLink="false">http://blog.steffanantonas.com/?p=1556</guid>
		<description><![CDATA[This morning I got a pleasant surprise. The mail man dropped off a hardcover copy of Seth Godin&#8217;s new book Linchpin sent from a new friend. Totally made my day. Luke, thanks for reminding me again why I love to write this blog, and why helping others and giving generously are the best ways to [...]<p>This post was written by Steffan Antonas. Find more at blog.steffanantonas.com</p>
<p><a href="http://blog.steffanantonas.com/connecting-and-making-an-impact.htm">Connecting and Making An Impact</a></p>
]]></description>
			<content:encoded><![CDATA[<p>This morning I got a pleasant surprise. The mail man dropped off a hardcover copy of <a id="aptureLink_kjnQwXvfQo" href="http://www.crunchbase.com/person/seth-godin">Seth Godin</a>&#8217;s new book <a id="aptureLink_RVCg4AFujN" href="http://www.amazon.com/gp/product/1591843162?tag=apture-20">Linchpin</a> sent from a new friend. Totally made my day. <a id="aptureLink_bbOdLDqrqc" href="http://twitter.com/ozzybeef">Luke</a>, thanks for reminding me <a href="http://www.itsgreattobealive.com/elton-john-fleet-center-boston-ma-10-12-1999" target="_blank">again</a> why I love to write this blog, and why helping others and giving generously are the best ways to connect with others.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-1557" style="border: 10px solid #eeeeee; margin-top: 10px; margin-bottom: 2px;" title="photo1 480" src="http://blog.steffanantonas.com/wp-content/uploads/2010/02/photo1-480.jpg" alt="photo1 480" width="480" height="584" /></p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-1558" style="border: 10px solid #EEEEEE; margin-top: 10px; margin-bottom: 10px;" title="photo 2 480" src="http://blog.steffanantonas.com/wp-content/uploads/2010/02/photo-2-480.jpg" alt="photo 2 480" width="480" height="640" /></p>
<p>This post was written by Steffan Antonas. Find more at blog.steffanantonas.com</p>
<p><a href="http://blog.steffanantonas.com/connecting-and-making-an-impact.htm">Connecting and Making An Impact</a></p>
<img src="http://blog.steffanantonas.com/?ak_action=api_record_view&id=1556&type=feed" alt="" />]]></content:encoded>
			<wfw:commentRss>http://blog.steffanantonas.com/connecting-and-making-an-impact.htm/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Alan Greenspan On Self Esteem, Our Nature and Our Need For Connectedness</title>
		<link>http://blog.steffanantonas.com/alan-greenspan-on-self-esteem-our-nature-and-our-need-for-connectedness.htm</link>
		<comments>http://blog.steffanantonas.com/alan-greenspan-on-self-esteem-our-nature-and-our-need-for-connectedness.htm#comments</comments>
		<pubDate>Wed, 22 Jul 2009 21:39:22 +0000</pubDate>
		<dc:creator>Steffan Antonas</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Influential People]]></category>
		<category><![CDATA[Psychology & Philosophy]]></category>
		<category><![CDATA[Alan Greenspan]]></category>
		<category><![CDATA[Happiness]]></category>
		<category><![CDATA[Psychology]]></category>

		<guid isPermaLink="false">http://blog.steffanantonas.com/?p=790</guid>
		<description><![CDATA[It&#8217;s been almost a year since I read The Age Of Turbulence, but I find myself repeatedly returning to a few of Alan&#8217;s thoughts on human nature and self esteem that resonated with me. Despite being discussed in the context of human factors in economics, the following passage in my eyes stands easily on its [...]<p>This post was written by Steffan Antonas. Find more at blog.steffanantonas.com</p>
<p><a href="http://blog.steffanantonas.com/alan-greenspan-on-self-esteem-our-nature-and-our-need-for-connectedness.htm">Alan Greenspan On Self Esteem, Our Nature and Our Need For Connectedness</a></p>
]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-791" style="margin: 15px;" title="greenspan" src="http://blog.steffanantonas.com/wp-content/uploads/2009/07/greenspan.jpg" alt="greenspan" width="200" height="303" />It&#8217;s been almost a year since I read <a id="aptureLink_NezkmmRBdL" href="http://www.amazon.com/gp/product/0143114166?tag=steffanantona-20">The Age Of Turbulence</a>, but I find myself repeatedly returning to a few of Alan&#8217;s thoughts on human nature and self esteem that resonated with me. Despite being discussed in the context of human factors in economics, the following passage in my eyes stands easily on its own and speaks volumes of truth about what drives us all and why we have a strong, fundamental need for connectedness. Any time I find myself in a discussion about community, authenticity, accountability, open source or the economics and culture of &#8220;free&#8221; on the web, I come back to this.  Does this speak to you?</p>
<blockquote><p>As I&#8217;ve traveled across the globe for nearly six decades, I have found that people exhibit remarkable similarities that by no stretch of the imagination can be construed as resulting from culture, history, language, or chance. All people appear motivated by an inbred striving for self-esteem that is in large part fostered by the approval of others &#8230; People have an inbred need to interact with other people. It is essential if we are to receive their approval, which we all seek. The true hermit is a rare aberration. What contributes to self-esteem depends on the broad range of learned or consciously chosen values that people believe, correctly or mistakenly, enhance their lives. We cannot function without some set of values to guide the multitude of choices we make every day. The need for values is inbred. Their content is not. That need is driven by an innate moral sense in all of us, the basis upon which a majority have sought the guidance of the numerous religions that humans have embraced over the millennia. Part of that innate moral code is a sense of what is just and proper. We all have different views of what is just, but none can avoid the built-in necessity of making such judgments. This build-in necessity is the basis of the laws that govern every society. It is the basis on which we hold people responsible for their actions.</p></blockquote>
<p>This post was written by Steffan Antonas. Find more at blog.steffanantonas.com</p>
<p><a href="http://blog.steffanantonas.com/alan-greenspan-on-self-esteem-our-nature-and-our-need-for-connectedness.htm">Alan Greenspan On Self Esteem, Our Nature and Our Need For Connectedness</a></p>
<img src="http://blog.steffanantonas.com/?ak_action=api_record_view&id=790&type=feed" alt="" />]]></content:encoded>
			<wfw:commentRss>http://blog.steffanantonas.com/alan-greenspan-on-self-esteem-our-nature-and-our-need-for-connectedness.htm/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cracking Open The Wisdom Project</title>
		<link>http://blog.steffanantonas.com/cracking-open-the-wisdom-project.htm</link>
		<comments>http://blog.steffanantonas.com/cracking-open-the-wisdom-project.htm#comments</comments>
		<pubDate>Sat, 11 Jul 2009 21:39:17 +0000</pubDate>
		<dc:creator>Steffan Antonas</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Influential People]]></category>
		<category><![CDATA[Planet]]></category>
		<category><![CDATA[Wisdom]]></category>

		<guid isPermaLink="false">http://blog.steffanantonas.com/?p=743</guid>
		<description><![CDATA[A week has gone by since I eagerly placed the order for The Wisdom Book on Amazon. To tell you the truth, I can&#8217;t remember the last time I&#8217;ve been this amped to get a book in the mail. When it got here this morning, I was genuinely excited. The box is massive (because the [...]<p>This post was written by Steffan Antonas. Find more at blog.steffanantonas.com</p>
<p><a href="http://blog.steffanantonas.com/cracking-open-the-wisdom-project.htm">Cracking Open The Wisdom Project</a></p>
]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-744" style="margin: 8px;" title="thewisdomproject" src="http://blog.steffanantonas.com/wp-content/uploads/2009/07/thewisdomproject.jpg" alt="thewisdomproject" width="300" height="301" />A week has gone by since I eagerly placed the order for <a href="http://wisdombook.org" target="_blank">The Wisdom Book</a> on Amazon. To tell you the truth, I can&#8217;t remember the last time I&#8217;ve been this amped to get a book in the mail. When it got here this morning, I was genuinely excited. The box is massive (because the book is), and opening it felt deliberate and ceremonious &#8211; like the size and weight of the book was symbolic. I&#8217;ve been flipping through it for a half hour and I&#8217;m grinning. I normally don&#8217;t get worked up about binding, design and photography the way I am right now &#8211; I generally read happily on whatever surface, wherever the words happen to be &#8211; but I feel some empathy for true bibliophiles today. The book is gorgeous. <span id="more-743"></span></p>
<p>My hat goes off to Andrew Zuckerman who interviewed, photographed and filmed the 51 writers, actors, artists, designers, politicians, musicians and religious and business leaders who contributed to the project.  Holding this book, it&#8217;s obvious how much hard work and care went into its production and delivery. I&#8217;m actually a bit surprised that Andrew was the first to take a crack at something like this. It seems intuitive that we should always look to our elders (first) for guidance and inspiration on life&#8217;s most important lessons. Hopefully, this won&#8217;t be the first project of it&#8217;s kind.</p>
<p>If you&#8217;re now curious about the book, here&#8217;s a quick synopsis. The format of the book is simple &#8211; seven questions to each  subject, who are all over 65 years of age.  The responses are candid and authentic and, in many cases, inspirational. And there&#8217;s no B.S. or puffery. You only hear about what they&#8217;ve learned along the way &#8211; it all feels very human and humble. I found the contributions of Robert Redford, John Hume, Andrew Wyeth and Clint Eastwood particularly notable.I can also attest to the fact that the trailers are representative of the quality of the final product. Considering the book comes with a 60 minute DVD of clips from the interviews, it&#8217;s a steal for $30 new on amazon. Interested? Check these out&#8230;</p>
<h3>THE TRAILER:</h3>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="295" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/3BB41MLgoWk&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="295" src="http://www.youtube.com/v/3BB41MLgoWk&amp;hl=en&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<h3>HOW IT WAS MADE:</h3>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/eTkCTajmEIQ&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/eTkCTajmEIQ&amp;hl=en&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<h3>BEHIND THE SCENES:</h3>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/mF2qG10nFLo&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/mF2qG10nFLo&amp;hl=en&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>This post was written by Steffan Antonas. Find more at blog.steffanantonas.com</p>
<p><a href="http://blog.steffanantonas.com/cracking-open-the-wisdom-project.htm">Cracking Open The Wisdom Project</a></p>
<img src="http://blog.steffanantonas.com/?ak_action=api_record_view&id=743&type=feed" alt="" />]]></content:encoded>
			<wfw:commentRss>http://blog.steffanantonas.com/cracking-open-the-wisdom-project.htm/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10000 Hours, Hits and Experts</title>
		<link>http://blog.steffanantonas.com/10000-hours-hits-and-experts.htm</link>
		<comments>http://blog.steffanantonas.com/10000-hours-hits-and-experts.htm#comments</comments>
		<pubDate>Mon, 05 Jan 2009 17:58:15 +0000</pubDate>
		<dc:creator>Steffan Antonas</dc:creator>
				<category><![CDATA[Books]]></category>

		<guid isPermaLink="false">http://blog.steffanantonas.com/?p=168</guid>
		<description><![CDATA[Over the break I had the chance to read Malcolm Gladwell&#8217;s new book Outliers. The book&#8217;s been talked about a lot since it&#8217;s recent release, and for good reason. It&#8217;s engaging, thought provoking and well written &#8211; everything we&#8217;ve come to expect from Malcolm. One of the main arguments of Outliers is that becoming an [...]<p>This post was written by Steffan Antonas. Find more at blog.steffanantonas.com</p>
<p><a href="http://blog.steffanantonas.com/10000-hours-hits-and-experts.htm">10000 Hours, Hits and Experts</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Over the break I had the chance to read Malcolm Gladwell&#8217;s new book <a href="http://www.amazon.com/Outliers-Story-Success-Malcolm-Gladwell/dp/0316017922/ref=pd_sim_b_1" target="_blank">Outliers</a>. The book&#8217;s been talked about a lot since it&#8217;s recent release, and for good reason. It&#8217;s engaging, thought provoking and well written &#8211; everything we&#8217;ve come to expect from Malcolm. One of the main arguments of Outliers is that becoming an expert takes about <a href="http://www.newyorker.com/online/video/conference/2007/gladwell" target="_blank">10,000 hours</a> of hard work.</p>
<p>Seth Godin recently <a href="http://sethgodin.typepad.com/seths_blog/2008/12/10000-hours.html" target="_blank">posted</a> some thoughts on what&#8217;s becoming known as the &#8220;10,000 Hour Rule&#8221; &#8211; this part in particular stuck out:</p>
<blockquote><p>&#8220;For me, though, some of the 10k analysis doesn&#8217;t hold up. The Doors (or Devo or the Bee Gees) for example, didn&#8217;t play together for 10,000 hours before they invented a new kind of rock*. If the Doors had encountered significantly more competition for their brand of music, it&#8217;s not clear that they could have gotten away with succeeding as quickly as they did. Hey, Miley Cyrus wasn&#8217;t even 10,000 hours awake before she became a hit.&#8221;</p></blockquote>
<p>I&#8217;m glad he used the word &#8220;hit&#8221; and not &#8220;expert&#8221; because I think that the difference between an expert who produces a hit and a hit itself is a critical distinction that clears up a lot of the confusion around the 10,000 hours debate. Hat tip to Seth. He&#8217;s cleverly drawn that distinction. The reason that the 10K Rule doesn&#8217;t work for superstars like Miley or Devo is because it doesn&#8217;t apply. A hit can come out of no where because it instantly fills an uncontested niche that was begging to be filled (a new kind of rock (The Doors), for example). Another good example of this type of instant hit would be the invention of &#8220;<a href="http://www.youtube.com/watch?v=iIiAAhUeR6Y" target="_blank">Chunky Spaghetti Sauce</a>&#8221; (If that sounds like a strange reference, check out the video below). Said another way &#8211; a product/song/idea can become a hit because it fills a need in an uncontested space, which, of course does not require 10000 hours of expertise.</p>
<p>The reason for the confusion is probably that Outliers misses when it explicitly combines the 10,000 hours rule with the opportunities arguments, and leaves out sub 10K examples. Bill Joy and Bill Gates, for example, put in their 10,000 hours in a time when the programming space wasn&#8217;t highly contested, so when their &#8220;born in 1955 opportunity&#8221; put them in prime position to be the leaders in their field it allowed them to put their expertise to good use at just the right moment. Theirs was an issue of potential energy (like squashing a spring and letting it go at the right time) AND getting through <a href="http://www.amazon.com/Dip-Little-Book-Teaches-Stick/dp/1591841666/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1231176909&amp;sr=1-1" target="_blank">The Dip</a>, as Seth argues (spending 10K on something that requires at least 5K). The point is that some &#8220;hits&#8221; don&#8217;t require the 10K, they just require the right timing and an audience that desperately wants something that it hasn&#8217;t gotten yet.</p>
<p>For those that are interested, Gladwell&#8217;s argument in this video illustrates exactly what I&#8217;m talking about &#8211; how filling a need in an uncontested niche can create a hit. In this case, it was chunky spaghetti sauce.</p>
<p><a href="http://www.youtube.com/watch?v=iIiAAhUeR6Y"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="350" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://www.youtube.com/v/iIiAAhUeR6Y" /><embed type="application/x-shockwave-flash" width="425" height="350" src="http://www.youtube.com/v/iIiAAhUeR6Y"></embed></object></a></p>
<p>This post was written by Steffan Antonas. Find more at blog.steffanantonas.com</p>
<p><a href="http://blog.steffanantonas.com/10000-hours-hits-and-experts.htm">10000 Hours, Hits and Experts</a></p>
<img src="http://blog.steffanantonas.com/?ak_action=api_record_view&id=168&type=feed" alt="" />]]></content:encoded>
			<wfw:commentRss>http://blog.steffanantonas.com/10000-hours-hits-and-experts.htm/feed</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
	</channel>
</rss>
