In this interview, restaurant owners Joe Sorge tells us how he used Foursquare and social media tools like Twitter and Facebook to drive customers to his tables.
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From the category archives:
Community
Case Study: How To Use Foursquare To Draw A Crowd Into Your Restaurant
by Steffan Antonas on March 6, 2010
Sometimes It IS About The Technology
by Steffan Antonas on March 2, 2010
You know when the technology itself makes the most difference to how much engagement you get on the social web? In the very beginning, when it’s brand new to everyone. That’s when the alpha geeks, the 1% of the people that produce the most content online, temporarily ignore their other social networks to focus all [...]
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Simple Touch Points Of Loyalty
by Steffan Antonas on January 12, 2010
Julie got this card in the mail the other day from our dry cleaner. It probably took them only a few minutes to write and send it. I think the card speaks for itself. Simple, personal, perfect. Handwritten notes still go a long way.
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Hacking The Flip – A Quick Lesson In Community Building
by Steffan Antonas on January 6, 2010
I’ve been an Flip Camera owner for about a year now. I’m actually on my second one. I started with a 60 minute Flip Mino and then sold it and upgraded to a 120 minute Ultra HD a few months ago. The great thing about The Flip cameras is the simplicity. Fits in your pocket, [...]
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Beyond Buzz: Diving Into How You Actually Measure Online Conversation
by Steffan Antonas on December 4, 2009
One of the hardest questions to answer definitively when it comes to social media is “How do we measure ROI when it comes to conversation?” Starting a blog and getting on Twitter and Facebook is a good start, but, even if you’re producing great content at a good clip, it’s hard to measure the value [...]
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An In-Depth Look at the Most Active Users on Twitter
by Steffan Antonas on August 7, 2009
When Sysomos published its initial “Inside Twitter” report last month that looked at the people on Twitter and how it was being used, we discovered that 5% of users accounted for 75% of all activity. This finding was based on indexing 11.5 million accounts, and then looking at the top 5% users who accounted for [...]
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How To Build Cloud Communities
by Steffan Antonas on August 3, 2009
In this interview with Robert Scoble, Ripple6 founder Sang Kim talks about what his company has learned from trial and error since the community management system launched under the name Mom Junction in 2007. He discusses how to create what he calls “cloud communities,” how to scale them and how to reward and engage community [...]
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How To Say Thank You On The Social Web
by Steffan Antonas on July 14, 2009
Whether or not you chose to acknowledge it, your ability to sink or swim on the social web depends on how you participate, engage others and embrace the customs of the virtual gift economy – this is as true for individuals as it is for big brands who have a web presence.
The concepts of “FREE [...]
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The Cookie Jar Principle
by Steffan Antonas on July 6, 2009
Give more than you take. It’s as simple as that. If we embrace this one powerful principal in our lives, individually we will enjoy meaningful, vibrant relationships and collectively create a culture of abundance. If we can’t, we end up with an empty jar.
We can all point to a friend or colleague who breaks the [...]
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Drinking From The Social Media Firehose – 6 Lessons Learned
by Steffan Antonas on July 3, 2009
Social scientists have a name for the incessant online contact we experience by consistently immersing ourselves in social media. They call it “ambient awareness.” For better or worse, the label accurately captures the main benefits of being social on the web; Using popular tools like Twitter and Friendfeed to engage groups of people online gives [...]
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Twitter Is Apple’s Support Forum
by Steffan Antonas on June 17, 2009
The iPhone 3.0 upgrade software was just released and, within minutes, #iPhone and #iTunes popup on the trending topics list as the iPhone community rushes to their computers to upgrade their phones. Between the time I ran the search and took this screenshot, there were over 1000 new twitter posts mentioning #iTunes – literally in [...]
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Built It, Then Make Them Experts
by Steffan Antonas on May 20, 2009
There’s a lot we can learn about best practices for creating and releasing software or web services to the masses from watching the video gaming industry. Successful video game companies know how important it is that they engage and immerse users quickly because they know they aren’t just in the software business, they’re in the [...]
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Status Culture – Public vs Private and Why It Matters
by Steffan Antonas on March 24, 2009
I recently made the decision to stop feeding my Twitter posts into Facebook. The reason is simple – I continually get negative feedback from my non-Twittering Facebook friends on how I update my status. Some hated how often I updated, some didn’t get what “@” and “RT” was, some didn’t like that they couldn’t join [...]
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Designing Remarkable, Viral Widgets
by Steffan Antonas on March 4, 2009
As the popularity of blogging, social media and open source development continue to explode, widgets are taking root as a mainstay of the online social experience. The interdependency of self-publishing, social media and open source platforms are ensuring that widgets, those bits of code that allow us to aggregate, publish and share a wide variety [...]
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The Best Techniques For Building Your Tribe On Twitter The Right Way
by Steffan Antonas on February 9, 2009
Twitter is one of the most powerful community building tools available today for two reasons – simplicity and transparency. With the right tools and techniques, you can use Twitter to find people who are like you and share your passions, and build strong networks quickly, effectively and cheaply. The ability to form tight networks in [...]
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