From the category archives:

Fringe Thoughts

It’s Not Who You Know…

by Steffan Antonas on February 23, 2010

When it comes to getting things done, the old adage “It’s not what you know, it’s who you know” is deceptively over-simplified. OK, sure, it’s pithy and it captures why being connected to others is important, but there are a lot of assumptions built in to the expression that we have to implicitly accept to [...]

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Riddles For Linchpins

by Steffan Antonas on January 27, 2010

I found this video this morning. It’s a 5 minute stream of offbeat, interesting and disturbing questions to help exercise your noodle. It’s a fun way to wake your brain up.

Riddles for linchpins from Seth Godin on Vimeo.

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Consumer Expectations Are Shifting

by Steffan Antonas on January 19, 2010

Here’s a smart post from Gary Vaynerchuck. He’s right about this. The way we are connected to people, products, brands, celebrities etc is beginning to change what customers/fans are expecting from them. Because consumer behavior is changing, brands need to adjust and fast.

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Encouraging Randomness and Accelerating Serendipity

by Steffan Antonas on April 28, 2009

If you’re a heavy Twitter user like me, you may be familiar with the awkward, tense feeling that can grip you when a non-Twittering friend or co-worker decides that enough is enough and it’s time to confront you about your “habit” (Twintervention?). Regardless of the events that lead up to said awkward moment, the blank, [...]

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What It Takes To Be A Starbucks Die-Hard

by Steffan Antonas on November 1, 2007

I’m a Starbucks fan, but I’m not a die hard. And that’s a subtle, but critical distinction. I realized this morning that I’ll never reach die hard status. Not many people do. It’s reserved for the truly elite – The ones that require a completely different level of all-hands-on-deck customer service that is a joy [...]

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How Many People Are Listening to What You Have to Say?

by Steffan Antonas on October 18, 2007

The best way to measure the influence of any blogger is readership (traffic). Thanks to companies like Feedburner and Alexa, we can measure readership statistics and trends. In fact, displaying RSS and traffic rank stats in a visible place on a blog is one of the best ways to advertise (and measure) the popularity [...]

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The Importance of Fostering the Habit of Self-Teaching

by Steffan Antonas on July 10, 2007

If I had one wish, it would be that I could learn at an incredible rate. The fulfillment of that one wish would solve so much, so fast. It would be incredibly gratifying to be able to fly through a dense book in 5 to 10 minutes and retain it all — or consume an [...]

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