Lately I’ve noticed more and more people putting a “.” before they type a reply to someone in Twitter’s public time line. It’s a small but smart work around for the problem created by Twitter decision to decrease the noise in the system by hiding any message someone sends via the “@[name]” from any of their followers who are not following that specific person. A lot of people were ticked off when Twitter decided to go that route because of the residual value and increased serendipity allowed by everyone seeing who you were talking to. Many people actually like that type of noise because it surfaces the social graph (i.e. the fact that you can see who someone talks to, regardless of the conversational content, is often valuable.) So people are starting to sacrifice just 1 character of their 140 limit to effectively make their conversations public. Simple, smart fix. Right on.
It just goes to show you, when one person finds a smart work-around for a common problem and uses it in public, that idea will propagate across the network as it is adopted by more and more people…until it becomes part of the culture.
When it comes to getting things done, the old adage “It’s not what you know, it’s who you know” is deceptively over-simplified. OK, sure, it’s pithy and it captures why being connected to others is important, but there are a lot of assumptions built in to the expression that we have to implicitly accept to make the rule work broadly.
The thing is, it’s not really just who you know that makes the difference, is it? If you’re going to seek the help of others repeatedly to get things done, they’ve got to know you too, and like you and trust you and actually want to help you when you need them. Not so simple.
Building relationships with others that you can count on to go out of their way to help you when you need it most is hard work. It takes doing the right thing and treating people fairly and going out of your way for others and delivering what was expected of you over and over again that builds trust and gets you what you need in the long run. It’s almost never the single favor that makes the difference. Rather, it’s consistency where the people that matter most differentiate themselves.
Maybe we should change the adage to “It’s not who you know, it’s who wants to help you”
I found this video this morning. It’s a 5 minute stream of offbeat, interesting and disturbing questions to help exercise your noodle. It’s a fun way to wake your brain up.
Riddles for linchpins from Seth Godin on Vimeo.
Here’s a smart post from Gary Vaynerchuck. He’s right about this. The way we are connected to people, products, brands, celebrities etc is beginning to change what customers/fans are expecting from them. Because consumer behavior is changing, brands need to adjust and fast.
If you’re a heavy Twitter user like me, you may be familiar with the awkward, tense feeling that can grip you when a non-Twittering friend or co-worker decides that enough is enough and it’s time to confront you about your “habit” (Twintervention?). Regardless of the events that lead up to said awkward moment, the blank, confused-slash-condescending look that says “Whyyyyy do you do this?!” is often the same. It’s happened to all of us at least once, hasn’t it? This situation doesn’t get my knickers in a twist anymore. I’ve armed myself with a canned answer. “I’m accelerating serendipity!” I’ll say with a boyish grin, and then wait for a response. On a few occasions, I’ve been able to turn this traditionally “ack” moment into a productive discussion. Let me explain… Read More
I’m a Starbucks fan, but I’m not a die hard. And that’s a subtle, but critical distinction. I realized this morning that I’ll never reach die hard status. Not many people do. It’s reserved for the truly elite – The ones that require a completely different level of all-hands-on-deck customer service that is a joy to watch from the sidelines.
Every Starbucks regular, at one point or another in their quest for 15 minutes of caffeinated heaven, has had the pleasure of witnessing a die-hard order their favorite, ultra-customized coffee cocktail and perhaps broken out in laughter. This morning’s die-hard prize for most obnoxiously detailed order goes to the “Venti Half-Caf Non-Fat Vanilla Latte Extra Hot With Two Pumps of Caramel…no water.” The entire line heard it and tuned into what was going on because the woman holding the pocket poodle had to repeat it 3 times. The poor girl taking the order had a mini meltdown, and then tried to recover by staring blankly at the cash register buttons in an attempt to try and parse all the information. It was total system overload. I had the biggest smile on my face – it was one of those moments that Julie and I would have appreciated together in gleeful silence. Until you get to the point where you’re ordering drinks that require 2 or 3 Starbucks employees to stop what they’re doing and make an assembly line, sorry, you’re just a regular.
The best way to measure the influence of any blogger is readership (traffic). Thanks to companies like Feedburner and Alexa, we can measure readership statistics and trends. In fact, displaying RSS and traffic rank stats in a visible place on a blog is one of the best ways to advertise (and measure) the popularity of a site. Some might even argue that it’s a marketing technique that turns a popular blog into a REALLY popular blog overnight, as visitors subscribe in droves just to see what all the fuss is about. I have to admit that I find it totally fascinating in the geekiest possible way that a single person/blogger can develop a readership in the tens of thousands a DAY. Can you imagine 50 to 100 thousand people getting an email or a feed every single time you posted a thought or an idea? It’s difficult, if not impossible, to picture that many people in one physical space paying attention to one person. To put it in perspective, it’s the equivalent of an entire football stadium listening to one person sing the national anthem. Considering that the most popular blogs are posting daily, some of them multiple times a day, the “who’s-paying-attention” figures can be staggering. Read More
