According to Jonathan Haidt, there’s one key personality trait (more than any other) that predicts who becomes liberal and and who becomes conservative. In this lecture, Haidt draws on the latest from developmental and moral psychology and makes a very persuasive argument why “openness to experience” - that craving for novelty, diversity, variety, travel and [...]

Mark Penn, worldwide CEO of Burson-Marsteller and chief adviser to Senator Clinton’s presidential campaign, offers an excellent, concise explanation for exactly why swing voting, as he puts it, is king, as well as ideas on why the voting bases of the traditional red and blue camps are splintering into niches of independent thinkers. I offer just a few ideas/questions on what the rise of independent thinking and the increased importance of the swing vote could imply.