In this interview, restaurant owners Joe Sorge tells us how he used Foursquare and social media tools like Twitter and Facebook to drive customers to his tables.
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From the category archives:
Social Media
Case Study: How To Use Foursquare To Draw A Crowd Into Your Restaurant
by Steffan Antonas on March 6, 2010
Sometimes It IS About The Technology
by Steffan Antonas on March 2, 2010
You know when the technology itself makes the most difference to how much engagement you get on the social web? In the very beginning, when it’s brand new to everyone. That’s when the alpha geeks, the 1% of the people that produce the most content online, temporarily ignore their other social networks to focus all [...]
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Google Search Is Getting More Social
by Steffan Antonas on January 30, 2010
You knew this was coming. Google about to start surfacing public web content from your friends and online contacts.
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How Social Media Can Boost Restaurant Business
by Steffan Antonas on January 28, 2010
This short video was posted by Chris Brogan a few days ago. I love finding real-life stories about how small business owners are successfully using social media to increase their business. Joe Sorge, who runs AJ Bombers in Milwaukee, Wisconsin shares how he uses a tool to humanize his business and keep in touch with [...]
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The Four E’s Of Social Media Marketing
by Steffan Antonas on January 27, 2010
I’ve heard the advantages of shifting from traditional marketing to social media marketing strategies articulated many different ways, but Jeffrey Hayzlett, Chief Marketing Officer at Eastman Kodak Company, does it best in this short video. His Four Es – Engagement, Education, Excitement and Evangelism – are spot on. It’s a smart, pithy way to articulate [...]
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BART Teams up with Foursquare to Add Some Fun For Commuters
by Steffan Antonas on January 13, 2010
Foursquare’s thinking outside the box. They’ve teamed up with BART to spice up the ride for commuters. This is the first example I’ve seen of a transit agency using social media.
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Shifting To A “People Driven” Economy
by Steffan Antonas on January 13, 2010
Erik Qualman has produced a few good videos like this in tandem with the release of his book Socialnomics. This one focuses on interesting facts and figures that show how human behavior on the web is shifting (which is the whole point, right?). I particularly appreciated (A.) the insight that: “Successful companies in social media [...]
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Hacking The Flip – A Quick Lesson In Community Building
by Steffan Antonas on January 6, 2010
I’ve been an Flip Camera owner for about a year now. I’m actually on my second one. I started with a 60 minute Flip Mino and then sold it and upgraded to a 120 minute Ultra HD a few months ago. The great thing about The Flip cameras is the simplicity. Fits in your pocket, [...]
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Talking Social Media In Long Beach, CA
by Steffan Antonas on December 18, 2009
Two weeks ago, Gunn/Jerkens, a Marketing Communications company I do social media consulting for, hosted it’s first-ever Social Media Mingle event. Clients and associates joined us for a day-long seminar that started out with a 4 hour presentation, co-delivered by myself and Katie Wynne (I am the one excitedly waving my arms around in the [...]
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Social Media ROI Reality Check
by Steffan Antonas on December 17, 2009
This slide deck by Oliver Blanchard on Social Media ROI is a hoot. It provides a witty introduction to measuring social media campaign ROI. Importantly, it highlights the fact that social media is an investment that requires people, time and resources, and if you’re not measuring impact in terms of things that matter to your [...]
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The Critical Shift
by Steffan Antonas on December 11, 2009
Five years ago, if someone from your marketing department said “Let’s market to our existing customers!” they would have risked losing their job. Why would any organization spend time or effort on customers who’ve already bought the product? Backwards you say? Not anymore. This is a winning strategy on the social web.
Social media changes the [...]
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Beyond Buzz: Diving Into How You Actually Measure Online Conversation
by Steffan Antonas on December 4, 2009
One of the hardest questions to answer definitively when it comes to social media is “How do we measure ROI when it comes to conversation?” Starting a blog and getting on Twitter and Facebook is a good start, but, even if you’re producing great content at a good clip, it’s hard to measure the value [...]
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Social Media = Positive ROI
by Steffan Antonas on December 3, 2009
Katie Wynner and I have been putting together a presentation we’re giving in Long Beach, CA this week on Social Media Marketing and she came across this video on Social Media ROI. The video showcases several of the best known Social Media ROI examples along with other effective Social Media Strategies and data that I’ve [...]
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It’s Good To Be The Guru!
by Steffan Antonas on October 26, 2009
I’m having a lot of fun playing two social games right now – Glue and Foursquare. Foursquare connects you and your friends around the places you visit offline (restaurants, shops, movie theaters etc) and Glue connects you and your friends around the popular sites you visit online (like Amazon, Last.fm, Netflix, Yelp and Wikipedia). Both [...]
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Hitwise Data Shows That We’re All Twittered Out
by Steffan Antonas on October 19, 2009
Some fresh Hitwise data posted by Bill Tancer just a few weeks ago indicates that Twitter might have hit a wall and is now on the decline. Just as Twitter secured an additional $100 million in financing, which would place the company’s valuation in the $1 billion range, Bill dug into the data to take [...]
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Focusing On Value: How I’m Changing How I Use Twitter
by Steffan Antonas on October 16, 2009
[tweetmeme]This weekend I made the decision to switch things up and reboot my Twitter following list. On Sunday night, with a little help from Jesse over at SocialToo, I ran a script that unfollowed almost 12,000 people. This week, for the first time since the summer of 2007, I’m back to following just over 200.
In [...]
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An Overview Of Google Wave From The Google Wave Team
by Steffan Antonas on September 30, 2009
100K Google Wave invites went out today and there are a lot of people wondering what it is, what it’s for and what it can do. Here’s an 8 minute video from the Google team that answers those questions and provides some visual walkthroughs of the main features. I haven’t gotten on this thing yet, [...]
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76 Free Videos On Rethinking & Reshaping Goverment
by Steffan Antonas on September 21, 2009
Couldn’t make the Gov 2.0 summit or Expo this year? No sweat. O’Reilly has posted 76 videos from the event on YouTube, and they’re free as free can be. How much do you love the social web?! Seriously.
In these videos you’ll find brilliant people discussing remarkable new possibilities and business models for reshaping our political [...]
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Core Principals For Creating Robust and Vibrant Online Communities
by Steffan Antonas on September 17, 2009
In this presentation, Christina Wodtke (LinkedIn) shares some core principals for creating online communities, and discusses critical design decisions that help a community thrive. I flipped through it this morning and found it useful. It provides a good framework for learning about and discussing how to promote desired behaviors with interface design, and provides some [...]
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Facebook Maps Their Growth To 250 Million
by Steffan Antonas on September 15, 2009
The Facebook team put this visualization together with their internal data and posted it today. Watch how Facebook has grown to 250 million users around the world starting starting in Boston, MA. If you’re read “Accidental Billionaires: The Founding Of Facebook – A Tale of Sex, Money, Genius and Betrayal”, the visualization of the growth [...]
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