Here’s an interesting interview by Robert Scoble with Ditto’s founder Jyri Engestrom. Ditto is like Foursquare for the future. You “check in” to where you’ll be. This lets you do a variety of things, including letting people know where you are headed, so they can meet you there. Read More
There’s a great article on ReadWriteWeb today titled Why Most Facebook Marketing Doesn’t Work by Peter Yared, who is the Vice President and General Manager of Webtrend Apps. In the article Peter explains why promotions and consistent, lightweight engagement works consistently, and more importantly, why the following strategies generally fail: Read More
A few days ago I got an early invite to try Facebook’s next big upgrade – the new inbox. Now that I’ve had a chance to test it for a few days, I thought I’d share some screenshots of what it looks like and a some first impressions of the features that a lot of you will be getting access to in the coming weeks when Facebook decides to roll this out to everyone. Read More
When you decide you want to read online, where do you usually start? Do you open a browser and go straight to one of your favorite sites, or do you go to an app or a social platform? For a while my default starting place was Twitter, but I’m making a conscious effort to kill that habit and get back into reading the way I used to…in my RSS reader. I know what you’re thinking….how very 2005. Here’s how a few weeks of dedicating myself completely to my RSS reader has changed my perspective and opened my eyes to how great RSS still is. Read More
HubSpot has compiled 101 marketing charts and graphs based on original research and data from a variety of sources, including analysis of their own pool of 3,500 business customers, surveys with hundreds of businesses responding, analysis of the data in their free tools like Website Grader, Twitter Grader and Facebook Grader. A lot of it will likely serve to reinforce what you’ve probably felt in your gut for a long time if you study this stuff. Give it a quick flip through and nod along. There are even a few mind grenades in there at the end if you read between the lines (i.e. it’s important to engage the real time web, and when you do, experiment a lot, fail fast, measure, learn fast and stay agile). Read More
There’s a great slide deck and data analysis on Jeremiah Owyang’s blog from his Keynote at LeWeb this week. The analysis is based on the survey data collected in Altimeter’s latest research report on the Career Path of the Social Strategist. Read More
One of the issues I see a lot of business people still trying to wrap their heads around is how to measure the effectiveness and value of their social media investment. In a lot of ways, it’s the question because no online effort is free. Even if all the tools are free, every campaign still takes time and effort, which you pay for by the hour in most cases. In almost every case where you commit to an online project the analytics will be squishy and gray at best, and you’ll have to come to terms with the immutable fear that your people could be spending their time and energy elsewhere. The fear is a given, and if you don’t have it’s because you’re not really weighing your options correctly. Read More
I’ve got a great two-video combo for you today that throws a spotlight on the current state of remix culture and values that are fundamental to the changing creative and cultural landscape of the social web. By fundamental, I mean that the values we chose to uphold when it comes to freedom, creativity and control in this new world of sharing and remixing content will dictate behaviors and culture that influence the direction and trajectory of the ecosystem. That’s a mouthful that means “for the sake of the community and the future, get the values right first”. Read More
