Katie Wynner and I have been putting together a presentation we’re giving in Long Beach, CA this week on Social Media Marketing and she came across this video on Social Media ROI. The video showcases several of the best known Social Media ROI examples along with other effective Social Media Strategies and data that I’ve seen from recent reports released on all the tech hubs. Two thumbs up. Hat tip to Katie for the find.
I’m having a lot of fun playing two social games right now – Glue and Foursquare. Foursquare connects you and your friends around the places you visit offline (restaurants, shops, movie theaters etc) and Glue connects you and your friends around the popular sites you visit online (like Amazon, Last.fm, Netflix, Yelp and Wikipedia). Both services allow you to share your experiences about your favorite places and stuff you love in real time with your friends, as well as earn rewards, unlock achievements and compete for bragging rights.
Some fresh Hitwise data posted by Bill Tancer just a few weeks ago indicates that Twitter might have hit a wall and is now on the decline. Just as Twitter secured an additional $100 million in financing, which would place the company’s valuation in the $1 billion range, Bill dug into the data to take a quick look at Twitter’s market share of visits to see if the hype is matched by site traffic. I’ve included 2 of the key graphs here – Marketshare of Visits (U.S.) to Twitter.com and search volume for “Twitter”. In both visits and searches, Twitter appears to have hit a resistance point as of April 2009, which validates the feeling expressed by many heavy users that engagement seems to be falling off of late.
It should be noted that the chart immediately below indicates visits to Twitter’s website, and does not include application and mobile traffic. That being said, even without application and mobile data, visits to the main Twitter domain should have some correlation to new user adoption. If this interests you, please head over to Bill’s post and start a discussion – perhaps he’ll be nice enough to run the reports again as of this week so that we can get a better idea of whether this is just a temporary setback Twitter is experiencing, or not. My guess is that with the addition of Twitter lists, you’ll see a spike this week back to Twitter.com, but that it’ll be a spike, not necessarily the start of an upward trend.
This weekend I made the decision to switch things up and reboot my Twitter following list. On Sunday night, with a little help from Jesse over at SocialToo, I ran a script that unfollowed almost 12,000 people. This week, for the first time since the summer of 2007, I’m back to following just over 200.
In this post I’ll discuss why I decided to reboot my list and how I’m planning on changing my approach to using Twitter moving forward. I’ll also show you some data, bust a few social media myths and tell you a few things that those “social media gurus” with large Twitter followings don’t want you to know. Ready to rock and roll? Buckle up… Read More
100K Google Wave invites went out today and there are a lot of people wondering what it is, what it’s for and what it can do. Here’s an 8 minute video from the Google team that answers those questions and provides some visual walkthroughs of the main features. I haven’t gotten on this thing yet, but I find it *super interesting* that the team highlights the Twitter extension that effectively turns wave into a full on Twitter client in the demo. That ought to shake things up quite a bit.
Couldn’t make the Gov 2.0 summit or Expo this year? No sweat. O’Reilly has posted 76 videos from the event on YouTube, and they’re free as free can be. How much do you love the social web?! Seriously.
In these videos you’ll find brilliant people discussing remarkable new possibilities and business models for reshaping our political culture, our economy and our government. The emerging themes across all of the Gov 2.0 topics this year focus around principles of participation, collaboration, transparency, and efficiency to address the challenges facing our country and the world. I hope the video channel embedded below will wet your appetite and encourage you to open up to new ideas and new ways of thinking about how government works and how we can make it better. If you really want to dive in with both feet first (and why wouldn’t you?), head over to gov2summit.com and drink from the firehose.
The Facebook team put this visualization together with their internal data and posted it today. Watch how Facebook has grown to 250 million users around the world starting starting in Boston, MA. If you’re read “Accidental Billionaires: The Founding Of Facebook – A Tale of Sex, Money, Genius and Betrayal”, the visualization of the growth to 50 million puts the second half of the book in pretty sharp perspective.
