by Steffan Antonas on March 4, 2010
If you sell online, pay attention to the data trail your customers leave. There are golden nuggets of information about what your customers are like and what they want everywhere; Some really good stuff can be found in customer reviews, automated “customers also bought” or “you might also like” recommendations (just to name a few). [...]
by Steffan Antonas on January 27, 2010
I’ve heard the advantages of shifting from traditional marketing to social media marketing strategies articulated many different ways, but Jeffrey Hayzlett, Chief Marketing Officer at Eastman Kodak Company, does it best in this short video. His Four Es – Engagement, Education, Excitement and Evangelism – are spot on. It’s a smart, pithy way to articulate [...]
by Steffan Antonas on October 6, 2009
This lecture from Seth Godin is around 2 years old, but the ideas still resonate strongly, especially in the wake of recent discussions about Chris Anderson’s new book Free and the concepts of Freemium and Freeconomics. If you’re currently writing a book, or thinking of writing a book one day, you should get a lot [...]
by Steffan Antonas on September 17, 2009
In this presentation, Christina Wodtke (LinkedIn) shares some core principals for creating online communities, and discusses critical design decisions that help a community thrive. I flipped through it this morning and found it useful. It provides a good framework for learning about and discussing how to promote desired behaviors with interface design, and provides some [...]
by Steffan Antonas on September 3, 2009
This Building43 video is a goodie. Robert Scoble does a quick 2 minute interview with Isaac Mogannam, the owner of Phat Philly Cheessteaks in the Mission District in San Francisco, CA. If you’re a restaurant or small business owner trying to figure out how to make the web work for you in your local area, [...]
by Steffan Antonas on July 24, 2009
There is an interesting conversation going on this week between some of the web’s heavy hitters on the subject of the actual value of LinkedIn recommendations in the reputation economy.
Here’s the time line of the conversation so far…
July 17th – Jeremiah Owyang (Forrester Research) posts a thought provoking and well-written [...]
by Steffan Antonas on May 22, 2009
Google Trends is one of my favorite tools to come out of the Google Labs. While we data junkies are forced to envy people like Bill Tancer who have access to tons of rich, real time data about what’s going on on the web, Google Trends is the best thing that we can get for [...]
by Steffan Antonas on May 20, 2009
There’s a lot we can learn about best practices for creating and releasing software or web services to the masses from watching the video gaming industry. Successful video game companies know how important it is that they engage and immerse users quickly because they know they aren’t just in the software business, they’re in the [...]
by Steffan Antonas on March 4, 2009
As the popularity of blogging, social media and open source development continue to explode, widgets are taking root as a mainstay of the online social experience. The interdependency of self-publishing, social media and open source platforms are ensuring that widgets, those bits of code that allow us to aggregate, publish and share a wide variety [...]
by Steffan Antonas on January 28, 2009
All you systems theory buffs out there are probably familiar with the concept of “emergence”. For the rest of you, here’s a quick and dirty definition: Emergence describes the way that complex systems and patterns arise out of a multiplicity of relatively simple interactions. The idea of emergence, although it might sound complicated, is important [...]
by Steffan Antonas on September 17, 2008
I link, you link, we all link. So why not do it the right way? Following a few simple rules when you create links helps search engines, helps your site rank, and boosts your credibility as a blogger. If you’re still creating links that look like this – “You can read more about linking by [...]
by Steffan Antonas on March 23, 2008
Before I dive into the pros and cons of this book, I think it’s important to acknowledge how significantly the book has impacted the way thousands of Internet publishers use and understand Adsense. At this writing, the book is just over a year old and it has been heralded as an instant classic in the [...]
