Geeking Out At Web 2.0

I’m heading up to San Fransisco tomorrow for the 2009 Web 2.0 Expo. I am thrilled. If you’re going to be there, and want to meet up in person, come say hi! Here’s a quick list of events and sessions you’re likely to find me at:

Wednesday Sessions 4/1/2009

Why Local Is The New Global (8:30am, Wednesday 04/01 in 2009)

On the influence of consumers’ local-thinking in this new world, and how even online brands and companies are better served by thinking about their customer’s and audience’s offline worlds.

WWCMD? What Would the Community Manager Do? (9:40am, Wednesday 04/01 in 2006)

What makes an effective Community Manager? How can we apply the Community Manager’s approach to all aspects of running a business? In this session we will work together to create a list of best practices and then discuss what we might be able to learn from them.

Beyond Buzz: On Measuring Conversation (10:50am, Wednesday 04/01 in 2006)

As our media model transforms, how do the metrics evolve? Moving beyond buzz levels, this presentation offers new methods to gauge the depth of interactions and emotional connections online, offering a new model of ROI.

The Lean Startup: a Disciplined Approach to Imagining, Designing, and Building New Products. (1:30 in 2009)

Learn to do more with less. The Lean Startup is a practical approach to creating and managing a new breed of company that excels in low-cost experimentation, rapid iteration, and true customer insight. It uses principles of agile software development, open source and web 2.0, and lean manufacturing to guide technology businesses that create disruptive innovation

Best Practices in Social Media Integration for Web Publishers and Content Providers

Web publishers from the New York Times to CollegeHumor have recognized the importance of social media as a major driver of traffic. This session will explore the best practices employed by the publishers who have most successfully integrated social media into their platforms.

Thursday Sessions 4/2/2009

The Future of Mobile: Native Apps vs Mobile Apps Vs Hybrid Apps (11am, 2001)

2008 was the year of the iPhone App Store. With over 10,000 applications and 300 million downloads, the App Store has been a resounding success that has prompted other phones manufacturers to develop their own App Store plans. But are native applications really the future of mobile? What happened to the promise of the Mobile Web?

It’s the People, Stupid (1:30, 2006)

The most interesting problems on the Web are social, not technical. Marketing on the hyperconnected Web means crafting ongoing experiences that inspire, inform, evolve. We’ll show you how sites like Dogster, Etsy, Moo, Photojojo and others parlay initial passions into deep, sustained, active communities, without gimmicks, shortcuts or taking more than they give

The Social Media Trilogy: Three Vital Components for Building a Successful Online Strategy (2:40pm, 2014)

To survive in these trying economic times, enterprises must adopt a trilogy of Web 2.0 fundamentals as part of their long-term communications objectives. This session leverages the experiences of some of the world’s most successful communities to help you develop a strategic vision for enterprise-oriented social media.

The Whuffie Factor: The 5 Keys for Maxing Social Capital and Winning with Online Communities (3:50pm, 2006)

Everyone knows about blogs and social networks such as Facebook and Twitter. And they’ve heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grass roots and interactive. But what does this mean? And how do you do it? The Whuffie Factor will provide the strategic map and specific tactics for success in the world of online communities.

Friday Sessions 4/3/2009

Building Sites Around Social Objects (11am, 2005)

Successful social sites are not just friend networks. They are built around objects that connect people with shared interests. But turning an idea into a shareable object is not always so simple. We’ll ask What makes a good social object? This talk will deconstruct the social objects and verbs on which well-known successes and exciting new startups are built on.

Finding Influence: Design Patters For Smarter Crowds (1:30, 2001)

As more and more content is shared in near real-time, we need new models for understanding what’s important. Understanding influence is a powerful approach for making sense of what’s being shared and what should be on top. In this session, you’ll learn about detecting influence and using it for discovery, recommendations and social interestingness in the applications you’re designing

Networking Events

The AdaptiveBlue crew and a number of Glue Junkies (which I am) will be having a much-anticipated meetup at Brick on Wednesday night. If you’re into Semantic Web, social media and FireFox add ons, and want to grab beers with us around 8pm, come along!

A lot of my plans are going to be made on the fly this week (that’s how these things go) – so shoot me an email at steffanantonas [at] gmail or follow me on Twitter to find out where I’ll be in real time. And really, come and say hi. Meeting up is what these things are all about! See you there.