How A High End Boutique Uses Social Media Tools To Get More Customers

Here’s some practical advice on how to use online social networking tools to generate more traffic in your brick and mortar business. In this video, Sara Morris talks to Aimee Hitchner, who runs the high-end Ginger boutique in Winter Park, Florida, about the ways she creates and leverages in-store events to create online buzz through her blog, Facebook and Twitter.

This building43 video originally was published on Morris’ web site, BriteGirl and shared on building43.