HMW_1---Create-a-community-to-aspire-to fullscreen

How Might We Create A Community That People Asirpire To Be A Part Of?

This morning I put together this little mind map on my iPad using Adobe Ideas. I’ve been thinking a lot lately about what a learning platform specifically tailored for creatives might look like, and how we might (HWM) create an online community for that platform that people would aspire to be part of. Given that the core of great branding is the expression of the right values, I started brainstorming there, asking myself “what types of values and traits might provide a good foundation for growing such a community?”. That exercise produced this. It’s incomplete, but I thought it was worth sharing.

If you had a place where you learned online with others, what type of community would you be proud to be a part of?

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