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Interactive World Map Of Social Network Dominance

[tweetmeme]Vincenzo Cosenza has mapped the most popular social networks by country, according to traffic data gathered on Alexa & Google Trends (June 2009). While Facebook’s growing dominance over MySpace in the US and other countries comes as no surprise, it is interesting to see the few smaller networks that most of us have probably never heard of that are country specific. It’s also important to note that that while Facebook is all the rage in the west, QQ (China) is still by far the largest social network in the world (300 million active accounts). As people continue to focus their time and energy on dominant networks, and the successful networks grow and take over, you’ll likely see many of these smaller social networks die out. It’ll be most interesting to see what happens if and when China becomes more open over time. We tend to forget about large networks like QQ and companies like BIDU that dominate the waking giant.

The Current Snapshot:

  • Facebook is continues to dominate globe, especially in the west and other english-speaking regions, with more than 200 millions users.
  • QQ, leader in China, is the largest social network of the world (300 millions active accounts)
  • MySpace Still leads in Guam
  • V Kontakte Still dominates Russian-speaking territories
  • Orkut is strong in India and Brazil
  • Hi5 is still leading in Peru, Colombia, Ecuador and other scattered countries such as Portugal, Mongolia, Romania
  • Odnoklassniki is strong in some former territories of the Soviet Union
  • Maktoob is the most important Arab community/portal
  • Friendster is still rocking in the Philippines (remember Friendster?)

Other country specific social networks (that you’ve probably never heard of)

- Iwiw in Hungary
- Nasza-klasa in Poland
- Cyworld in South Korea
- Hyves in Netherlands
- Lidé in Czech Republic
- Mixi in Japan
- One in Lithuania
- Draugiem in Latvia
- Wretch in Taiwan
- Zing in Vietnam

18 Comments

  1. August 4, 2009 at 8:50 am ·

    Very useful, thank you!

    • August 4, 2009 at 9:40 am ·

      I found it useful too. Vincenzo did a great job with the map.

  2. August 4, 2009 at 10:34 am ·

    Wow — talk about interesting.
    Thanks for sharing that! I feel enlightened :)

    • August 4, 2009 at 10:46 am ·

      No kidding, right? It's always great to zoom out and take a good look at
      what's going on globally. When you look at the social sphere this way, you
      get a different perspective on what's going on….of course, you also have
      to remember that most people use more than one social network at a time
      (statistics say 3 is average).

      It's a shame that this is a snapshot. It would have been nice to see an
      animation of the shifts over time. NYTimes did a great visualization of
      facebook's growth mapped here -

      http://www.nytimes.com/imagepages/2009/03/29/bu

  3. August 4, 2009 at 12:46 pm ·

    You always find interesting stuff.
    However, where is Twitter on the list, I'd love to see Twitter's global reach.

    • August 4, 2009 at 1:05 pm ·

      You know, that's a really good question. I think the answer is that Twitter
      isn't on the list because it's impossible to get comparable data. The
      majority of people use mobile apps, clients, SMS etc to access Twitter so
      traffic stats wouldn't do you any good. Twitter's supposed to be at 44
      million now (active + 25% dead accounts). The sysmos report on Twitter
      offers the best snapshot of what the Twittersphere looks like right now (and
      it's already outdated)…

      http://www.sysomos.com/insidetwitter/

  4. marksysomos
    August 4, 2009 at 1:43 pm ·

    Steffan,

    Thanks for putting together the map – it provides some great insight into how social media is being used around the world. And thank for mentioning Sysomos' Inside Twitter report. If you have suggestions on how we can improve it, please let me know.

    cheers, Mark

    Mark Evans
    Director of Communications
    Sysomos.com
    mark@sysomos.com

    • August 4, 2009 at 2:01 pm ·

      Mark — Thank you for providing your email address. I'll shoot you a note
      shortly. I have a couple of burning questions. :)

  5. August 4, 2009 at 2:50 pm ·

    Very useful, thank you!

  6. August 4, 2009 at 3:40 pm ·

    I found it useful too. Vincenzo did a great job with the map.

  7. August 4, 2009 at 4:34 pm ·

    Wow — talk about interesting.
    Thanks for sharing that! I feel enlightened :)

  8. August 4, 2009 at 4:46 pm ·

    No kidding, right? It's always great to zoom out and take a good look at
    what's going on globally. When you look at the social sphere this way, you
    get a different perspective on what's going on….of course, you also have
    to remember that most people use more than one social network at a time
    (statistics say 3 is average).

    It's a shame that this is a snapshot. It would have been nice to see an
    animation of the shifts over time. NYTimes did a great visualization of
    facebook's growth mapped here -

    http://www.nytimes.com/imagepages/2009/03/29/bu

  9. August 4, 2009 at 6:46 pm ·

    You always find interesting stuff.
    However, where is Twitter on the list, I'd love to see Twitter's global reach.

  10. August 4, 2009 at 7:05 pm ·

    You know, that's a really good question. I think the answer is that Twitter
    isn't on the list because it's impossible to get comparable data. The
    majority of people use mobile apps, clients, SMS etc to access Twitter so
    traffic stats wouldn't do you any good. Twitter's supposed to be at 44
    million now (active + 25% dead accounts). The sysmos report on Twitter
    offers the best snapshot of what the Twittersphere looks like right now (and
    it's already outdated)…

    http://www.sysomos.com/insidetwitter/

  11. August 4, 2009 at 7:15 pm ·

    Nice, I know that Hubspot does a “State of the Twittersphere” that is pretty
    good.

    http://blog.hubspot.com/blog/tabid/6307/bid/443

  12. marksysomos
    August 4, 2009 at 7:43 pm ·

    Steffan,

    Thanks for putting together the map – it provides some great insight into how social media is being used around the world. And thank for mentioning Sysomos' Inside Twitter report. If you have suggestions on how we can improve it, please let me know.

    cheers, Mark

    Mark Evans
    Director of Communications
    Sysomos.com
    mark@sysomos.com

  13. August 4, 2009 at 8:01 pm ·

    Mark — Thank you for providing your email address. I'll shoot you a note
    shortly. I have a couple of burning questions. :)