This 99U talk is a goodie. Jason Goldberg breaks down the thinking and execution behind Fab.com’s famous pivot from gay social networking site (Fabulous) to a design-centered online marketplace. He mirrors what I hear a lot of successful entrepreneurs talk about when they finally reflect on what worked – the importance of authenticity, creating culture, maintaining focus, having a sense of purpose and creating joy and happiness for customers. I also appreciated the “go ahead and start from scratch” advice. I’m a little sick of hearing people in the start up world talk about iterating their way to success no matter what the starting point is. From where a lot of startups stand, iterating out of a crappy business model doesn’t make sense, it makes waste. There’s a message embedded in what Jason is saying, and I think it’s that the core mission has to resonate with users, and the solutions you come up with have to create delight. Without those things, you’re dead in the water.