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Steffan Antonas

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Blog

  • Archive

Reinventing Real Estate Websites With WordPress 3 Theme Frameworks: What Agents Need To Know

This month a client of mine (Michelle Silverman) is featured in an article in Realtor Magazine titled Winning With WordPress. WordPress is a hot topic right now in the real estate world, and for good reason. In such a competitive industry, smart agents are adapting quickly to meet the changing needs of their tech-savvy customers head on. WordPress allows agents to build sites that integrate social media tools and low-cost, do-it-yourself approaches into their marketing mix, helping them get found, showcase their listings to buyers and generate leads that increase their business. Read More

  • February 1, 2011
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Why Pay A Professional to Help You Build Your Business Online?

Why Pay A Professional to Help You Build Your Business Online?

Note: The following article is a guest post I wrote for Rahvalor, an online creative agency in New Jersey that I work with on varied projects. The post takes 5-10 minutes to read and provides a detailed overview of the thought process any business owner should follow when evaluating their online strategy, and is designed to help them get a quick, broad awareness of the potential costs, effort and issues they need to consider before going digital. Read More

  • January 31, 2011
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A First Look At The New Facebook Inbox

A few days ago I got an early invite to try Facebook’s next big upgrade – the new inbox. Now that I’ve had a chance to test it for a few days, I thought I’d share some screenshots of what it looks like and a some first impressions of the features that a lot of you will be getting access to in the coming weeks when Facebook decides to roll this out to everyone. Read More

  • January 28, 2011
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Visualizing Your Professional Network With LinkedIn and InMaps

LinkedIn unveiled a new feature today called “InMaps” that helps you visualize and interact with your professional network. The feature provides an interactive visual representation of your professional network, helping you to see who you are connected to and how they are connected with each other. Read More

  • January 26, 2011
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In Defense Of RSS

When you decide you want to read online, where do you usually start? Do you open a browser and go straight to one of your favorite sites, or do you go to an app or a social platform? For a while my default starting place was Twitter, but I’m making a conscious effort to kill that habit and get back into reading the way I used to…in my RSS reader. I know what you’re thinking….how very 2005. Here’s how a few weeks of dedicating myself completely to my RSS reader has changed my perspective and opened my eyes to how great RSS still is. Read More

  • January 25, 2011
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Launch Day: A Fresh Look For Rahvalor

Over the past 2 weeks I’ve spent some long days and a few really late nights working with some great folks at Rahvalor on a complete redesign of their company site and WordPress blog. We got a lot done in a short amount of time and had a ton of fun in the process. Both sites went live this morning along with a fanfare of beautifully crafted emails and marketing. Read More

  • January 24, 2011
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101 Must-See Digital Marketing Charts and Graphs

HubSpot has compiled 101 marketing charts and graphs based on original research and data from a variety of sources, including analysis of their own pool of 3,500 business customers, surveys with hundreds of businesses responding, analysis of the data in their free tools like Website Grader, Twitter Grader and Facebook Grader. A lot of it will likely serve to reinforce what you’ve probably felt in your gut for a long time if you study this stuff. Give it a quick flip through and nod along. There are even a few mind grenades in there at the end if you read between the lines (i.e. it’s important to engage the real time web, and when you do, experiment a lot, fail fast, measure, learn fast and stay agile). Read More

  • January 4, 2011
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My 3 Themes for 2011

Every year Chris Brogan does a “My 3 words” post to bring in the new year. The idea behind coming up with the three words is that they’ll be guiding pillars for what you’ll focus on in the coming year. Instead of resolutions, you focus on your own core themes as a lighthouse for your actions and efforts. I read Chris’ post this morning and my 3 themes popped into my head almost immediately, so I thought sharing them here was a good way to kickstart the year.  Here are my 3 themes for 2011…

Presence, Focus and Personality. Read More

  • January 3, 2011
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