There’s a great slide deck and data analysis on Jeremiah Owyang’s blog from his Keynote at LeWeb this week. The analysis is based on the survey data collected in Altimeter’s latest research report on the Career Path of the Social Strategist. Read More
The mobile check-in wars are starting to get interesting. Several weeks ago Facebook announced “Facebook Places” and the immediate reaction from the tech community seemed to be “Oh #$%@! What are Foursquare and Gowalla going to do now?!”. I honestly can’t weigh in on Gowalla, because I’m not an active user of the service, but I genuinely believe in Foursquare’s potential to take Facebook on, and survive and thrive. Read More
I’ll be speaking at Connected Marketing Week tomorrow in a session called “Small Voices, Big Results” at 1pm. Specifically, I’ll be discussing blogging rules that I’ve seen work over the years.Since I started blogging publicly in 2007, I’ve learned a lot about blogging and blogging culture. Along with things I’ve learned about myself and my own style there are some universal rules to follow to be a successful blogger, no matter who you are or what you’re writing about. Today I thought I’d share a few lessons I’ve learned and start a discussion. If you’ve got any additional bits of advice you would have given yourself when you first started blogging, please share them in the comments. I’d love to hear them. I don’t pretend to be an expert. I’m always learning like the rest of you. Read More
One of the issues I see a lot of business people still trying to wrap their heads around is how to measure the effectiveness and value of their social media investment. In a lot of ways, it’s the question because no online effort is free. Even if all the tools are free, every campaign still takes time and effort, which you pay for by the hour in most cases. In almost every case where you commit to an online project the analytics will be squishy and gray at best, and you’ll have to come to terms with the immutable fear that your people could be spending their time and energy elsewhere. The fear is a given, and if you don’t have it’s because you’re not really weighing your options correctly. Read More
Twitter’s given us the best approximation of a true, measurable “pulse of the globe” that we’ve ever had and in the last few years we’ve have seen some fantastic Twitter visualizations of world events using all sorts of approaches. Read More
Lately I’ve been spending a lot of time learning on the web. I’ve temporarily put blogging and all the social stuff on hold in the name of focusing on teaching myself things I’ve always wanted to learn, as well as essential skills that, as a freelancer, help me deliver value to clients and broaden my skill set. Read More
3.0 is here, and it’s packed with awesomeness. I do all of my website development on WordPress these days and there are a lot of great additions in this release that I’ve been waiting on for this site, as well as on client projects. They’ve made the maintenance easier with bulk update functionality for plugins and the software, you now have custom post types for products, newsletters and real estate listings, and you’ve got a heck of a lot more control in the widget area. Here’s a 3 minute video overview on the new release, as well as an hour long video (bottom) where Matt Mullenweg talks at length about some of the updates, why they went that way, and shares some of the vision and philosophy behind what Automattic sees in WordPress’s future.
I’ve got a great two-video combo for you today that throws a spotlight on the current state of remix culture and values that are fundamental to the changing creative and cultural landscape of the social web. By fundamental, I mean that the values we chose to uphold when it comes to freedom, creativity and control in this new world of sharing and remixing content will dictate behaviors and culture that influence the direction and trajectory of the ecosystem. That’s a mouthful that means “for the sake of the community and the future, get the values right first”. Read More
