Comments on: Repositioning The Traditional Advertising & Marketing Agency In A Social Media Driven World http://blog.steffanantonas.com/repositioning-the-traditional-advertising-marketing-agency-in-a-social-media-driven-world.htm A Blog on Community, Design and Technology Sun, 14 Mar 2010 01:53:04 -0700 http://wordpress.org/?v=2.8.1 hourly 1 By: SocialMediaDynamics http://blog.steffanantonas.com/repositioning-the-traditional-advertising-marketing-agency-in-a-social-media-driven-world.htm/comment-page-1#comment-2198 SocialMediaDynamics Thu, 08 Oct 2009 20:50:49 +0000 http://blog.steffanantonas.com/?p=1041#comment-2198 Great article. Coming from traditional through direct response to Internet and now social marketing, I've been trying to educate both agencies and advertisers about how social is different and how they can and need to incorporate it. I'm delighted to see you write about these imposing issues. Both the media and creative sides of agencies will have to greatly tweak what they do. Media placement may add social media placement services and Account Managers will have to provide results of offline as well as online campaigns.<br><br>Creative-types will have to adjust the messaging from hard-core hard-sell to engage and soft-sell. It's doable. We know they can adjust. Those "mavens" that have in top companies were able to see revenues increase by 18% with social media (see <a href="http://engagementdb.com" rel="nofollow">engagementdb.com</a> for the study by Wetpaint/Altimeter). <br><br>@social_dynamics <a href="http://bit.ly/_FanPage" rel="nofollow">http://bit.ly/_FanPage</a> Great article. Coming from traditional through direct response to Internet and now social marketing, I've been trying to educate both agencies and advertisers about how social is different and how they can and need to incorporate it. I'm delighted to see you write about these imposing issues. Both the media and creative sides of agencies will have to greatly tweak what they do. Media placement may add social media placement services and Account Managers will have to provide results of offline as well as online campaigns.

Creative-types will have to adjust the messaging from hard-core hard-sell to engage and soft-sell. It's doable. We know they can adjust. Those “mavens” that have in top companies were able to see revenues increase by 18% with social media (see engagementdb.com for the study by Wetpaint/Altimeter).

@social_dynamics http://bit.ly/_FanPage

]]> By: SocialMediaDynamics http://blog.steffanantonas.com/repositioning-the-traditional-advertising-marketing-agency-in-a-social-media-driven-world.htm/comment-page-1#comment-2197 SocialMediaDynamics Thu, 08 Oct 2009 20:47:06 +0000 http://blog.steffanantonas.com/?p=1041#comment-2197 Great article. Coming from traditional through direct response to Internet and now social marketing, I've been trying to educate both agencies and advertisers about how social is different and how they can and need to incorporate it. I'm delighted to see you write about these imposing issues. Both the media and creative sides of agencies will have to greatly tweak what they do. Media placement may add social media placement services and Account Managers will have to provide results of offline as well as online campaigns.<br><br>Creative-types will have to adjust the messaging from hard-core hard-sell to engage and soft-sell. It's doable. We know they can adjust. Those "mavens" that have been active in top companies were able to see revenues increase by 18% with social media (see <a href="http://engagementdb.com" rel="nofollow">engagementdb.com</a> for the study by Wetpaint/Altimeter). <br><br>@social_dynamics Great article. Coming from traditional through direct response to Internet and now social marketing, I've been trying to educate both agencies and advertisers about how social is different and how they can and need to incorporate it. I'm delighted to see you write about these imposing issues. Both the media and creative sides of agencies will have to greatly tweak what they do. Media placement may add social media placement services and Account Managers will have to provide results of offline as well as online campaigns.

Creative-types will have to adjust the messaging from hard-core hard-sell to engage and soft-sell. It's doable. We know they can adjust. Those “mavens” that have been active in top companies were able to see revenues increase by 18% with social media (see engagementdb.com for the study by Wetpaint/Altimeter).

@social_dynamics

]]> By: Is Your Ad Agency Making Social Media Easy? | Social Media Explorer http://blog.steffanantonas.com/repositioning-the-traditional-advertising-marketing-agency-in-a-social-media-driven-world.htm/comment-page-1#comment-2188 Is Your Ad Agency Making Social Media Easy? | Social Media Explorer Mon, 05 Oct 2009 10:01:42 +0000 http://blog.steffanantonas.com/?p=1041#comment-2188 [...] Repositioning The Traditional Advertising & Marketing Agency In A Social Media Driven World (steffanantonas.com) [...] [...] Repositioning The Traditional Advertising & Marketing Agency In A Social Media Driven World (steffanantonas.com) [...]

]]> By: Steffan Antonas http://blog.steffanantonas.com/repositioning-the-traditional-advertising-marketing-agency-in-a-social-media-driven-world.htm/comment-page-1#comment-2180 Steffan Antonas Tue, 29 Sep 2009 22:51:48 +0000 http://blog.steffanantonas.com/?p=1041#comment-2180 Good points, Adelaide. Well implemented social media campaigns should be<br>customer-centric. Ownership and authenticity are key. Good points, Adelaide. Well implemented social media campaigns should be
customer-centric. Ownership and authenticity are key.

]]> By: Adelaide DJ http://blog.steffanantonas.com/repositioning-the-traditional-advertising-marketing-agency-in-a-social-media-driven-world.htm/comment-page-1#comment-2179 Adelaide DJ Tue, 29 Sep 2009 22:49:09 +0000 http://blog.steffanantonas.com/?p=1041#comment-2179 i think a company that embraces social media is a company that embraces good customer service, with social media you can't help but take ownership of any problems that arise because people are going to talk about you and most people are members of multiple networks so if you mess it up on one network then people are going to know about it on other networks as well, i can imagine companies putting together, social media codes of conduct for their employees to follow :-) twitter(at)locspoc i think a company that embraces social media is a company that embraces good customer service, with social media you can't help but take ownership of any problems that arise because people are going to talk about you and most people are members of multiple networks so if you mess it up on one network then people are going to know about it on other networks as well, i can imagine companies putting together, social media codes of conduct for their employees to follow :-) twitter(at)locspoc

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