This slide deck by Oliver Blanchard on Social Media ROI is a hoot. It provides a witty introduction to measuring social media campaign ROI. Importantly, it highlights the fact that social media is an investment that requires people, time and resources, and if you’re not measuring impact in terms of things that matter to your business, you’re going to crash land. If you’re confused about how to measure ROI in your social media campaigns check out his presentation. It’s a good primer.
