When Sysomos published its initial “Inside Twitter” report last month that looked at the people on Twitter and how it was being used, we discovered that 5% of users accounted for 75% of all activity. This finding was based on indexing 11.5 million accounts, and then looking at the top 5% users who accounted for most number of Tweets. Now they’ve taken it a step further and done an in-depth analysis of that top 5%. Here are some of the highlights of the findings…
- BOTS Tweet The Most: Of the most active Twitter users updating more than 150 times/day, nearly all of them are bots operated by sources such as hotels offering deals, regional and national news services, regional weather services, the top news within Digg, games, anim services, tags within del.icio.us and financial aggregators. These very active bots account for one-quarter of all tweets.
- 4 Of The Top 5 People That Tweet The Most Are Celebrities: Among the most active Twitter users with more than 50,000 followers, we find singer Tyrese (@tyrese4real), actress Alyssa Milano (@alyssa_milano), celebrity Tila Tequila (@officialtila), tv host Jonathan Ross (@wossy) and evangelist Guy Kawasaki (@guykawasaki).
- The Most Active Users Live In the U.S. - 60.6% of the most active Twitter users live in the United States, while 6.9% are located in the U.K, 4.7% in Japan, and 4.3% in Canada.
- The Top Men Tweet More Than The Top Women: The split between genders among the most active Twitter users is fairly balanced, but the men post more – 54% male, 46% female.
- They Rarely Miss A Day – 88% of the most active Twitter users have never missed a day without making at least one update, while another 2.1% have only been inactive for one day.
- Only Half Of Them Have More Than 100 Followers: 48% have more than 100 followers, compared with 6.3% for overall Twitter users.
- They Follow More People Than The Average User: 44% have more than 100 friends, compared with 7.5% overall.
- Most Of Them Are Veterans: 33.7% of the most active Twitter users have joined Twitter this year, compared with 72.5% of overall Twitter users who have signed up this year
- A Higher Percentage Of Their Tweets Get Retweeted: In examining more than 80 million updates made since July 23, ReTweets among the most active users accounted for 5.06% of their activity – about 20% higher than overall users which is 4.02%. Given that some of these people are Tweeting as much as 30-50 times a day, this is quite surprising. It gives some indication that for all the noise they’re adding to the ecosystem, they’re adding more (perceived) value than most.