I’ve heard the advantages of shifting from traditional marketing to social media marketing strategies articulated many different ways, but Jeffrey Hayzlett, Chief Marketing Officer at Eastman Kodak Company, does it best in this short video. His Four Es – Engagement, Education, Excitement and Evangelism – are spot on. It’s a smart, pithy way to articulate the big picture and what the shift in strategy is all about. The second video highlights another key advantage to marketing on the web – the ability to be agile, and to respond quickly to feedback.
