The Future Of Magazines?

I came across this video demo of a digital magazine prototype on Popular Science and was ultra impressed. Hat tip to the developers in Bonnier’s R&D group and BERG Design for their work on this. This year we’ve seen escalating hype around ebook readers like Amazon’s Kindle, as well as a lot of speculation about the looming death of print media, so it’s great to get a sneak peak at what designers are coming up with in the digital realm. The team responsible for this prototype has obviously put a lot of thought into what creates successful digital reading experiences and the demo of what they’ve produced clearly shows that converting a magazine to a screen won’t necessarily rob us of what we love most about magazines. Most importantly, perhaps, is that you can see how much space for innovation and creativity there is in the magazine space.  This should give magazine lovers an industrial strength shot of optimism in the arm…

Mag+ from Bonnier on Vimeo.