The Ten Commandments Of User Experience

March 21, 2010  | 

This presentation given by Nick Finck and Raina Van Cleave at SXSW this year is great. Slides 5, 10 and 11 stand out. Special thanks to @Fraser for sharing the link on Twitter and pointing to the most valuable slides.  Here’s a quick summary of the talk:

“User experiences are your everyday experiences—anything from operating a car, to making a pot of coffee, to ordering a pair of shoes online. User experience is the result of your interactions with a product or service, specifically how it’s delivered and its related artifacts according to the design.

In this presentation Nick Finck and Raina Van Cleave will explore the ten characteristics of a great user experience. They will cover all aspects of user experience design such as user research, information architecture, information design, technical writing, interaction design, visual design, brand identity design, accessibly, usability and web analytics. Nick and Raina will also explain how following the ten commandments can boost your web sites, web app, or mobile app’s ease of use, appeal, conversion rates, and more.”

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  • Reminds me of the principle that all business is a conversation - whether in person, via phone, email, fax, website, or social media - every time we touch a customer (or vendor for that matter) there is an exchange of information, and a desire to satisfy a want or desire. In the end, what you're looking for is a smile - that comes when a customer is satisfied with your answer, your product fits their requirement, or they found the information they were looking for. Sad to say, the essence of that very human paradigm is often lost these days.
  • I should point out that the diagram on slide 5 was a recreation (added more color) to Peter Morville's diagram called the UX Honeycomb which can be found here:
    http://semanticstudios.com/publications/semanti...
    The credit was on the old slide deck but may have been dropped when we placed the new graphic. Just want to give proper credit.
  • Thanks for the link, Nick. Very classy of you. Great presentation btw - do
    you have it on video at all? Just wondering. I'd love to be able to see the
    talk. Is it posted online somewhere?
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