Twitter Is Apple’s Support Forum

The iPhone 3.0 upgrade software was just released and, within minutes, #iPhone and #iTunes popup on the trending topics list as the iPhone community rushes to their computers to upgrade their phones. Between the time I ran the search and took this screenshot, there were over 1000 new twitter posts mentioning #iTunes – literally in the space of a minute. Hundreds of people are all having similar problems, asking questions, helping each other. Amazing. And Apple is no where to be seen in the stream. Lesson learned…get your community manager and techies monitoring Twitter when someone pushes the “RELEASE” button.