Comments on: Using New Media, New Marketing, and New Thinking to Create Bestselling Books http://blog.steffanantonas.com/using-new-media-new-marketing-and-new-thinking-to-create-bestselling-books.htm A Blog on Community, Design and Technology Fri, 12 Mar 2010 02:39:23 -0700 http://wordpress.org/?v=2.8.1 hourly 1 By: Steffan Antonas http://blog.steffanantonas.com/using-new-media-new-marketing-and-new-thinking-to-create-bestselling-books.htm/comment-page-1#comment-2330 Steffan Antonas Wed, 11 Nov 2009 04:47:37 +0000 http://blog.steffanantonas.com/?p=1086#comment-2330 Thanks for the kind words. I agree, Seth's message is strong in Tribes. Thanks for the kind words. I agree, Seth's message is strong in Tribes.

]]> By: dreamdesignbuilders http://blog.steffanantonas.com/using-new-media-new-marketing-and-new-thinking-to-create-bestselling-books.htm/comment-page-1#comment-2328 dreamdesignbuilders Wed, 11 Nov 2009 04:37:38 +0000 http://blog.steffanantonas.com/?p=1086#comment-2328 So many great lessons to learn from Seth Godin. Thanks for reminding us to listen to him! Really excellent points in the very beginning about who makes change in organizations...the people/employees. Seth always brings up this point and it comes up strong again in Tribes. You have quite the fabulous blog here Steffan. Thanks for providing such terrific content! We'll look to you for leadership advice! So many great lessons to learn from Seth Godin. Thanks for reminding us to listen to him! Really excellent points in the very beginning about who makes change in organizations…the people/employees. Seth always brings up this point and it comes up strong again in Tribes. You have quite the fabulous blog here Steffan. Thanks for providing such terrific content! We'll look to you for leadership advice!

]]> By: Steffan Antonas http://blog.steffanantonas.com/using-new-media-new-marketing-and-new-thinking-to-create-bestselling-books.htm/comment-page-1#comment-2206 Steffan Antonas Thu, 15 Oct 2009 14:33:18 +0000 http://blog.steffanantonas.com/?p=1086#comment-2206 Good point, Peter. I'm not sure if you need to take it any further than that. I think the reason all of those terms work is that they acknowledge that the seller knows what they are actually selling (ideas not just books, experiences not just films etc). Good point, Peter. I'm not sure if you need to take it any further than that. I think the reason all of those terms work is that they acknowledge that the seller knows what they are actually selling (ideas not just books, experiences not just films etc).

]]> By: Steffan Antonas http://blog.steffanantonas.com/using-new-media-new-marketing-and-new-thinking-to-create-bestselling-books.htm/comment-page-1#comment-2205 Steffan Antonas Thu, 15 Oct 2009 14:29:45 +0000 http://blog.steffanantonas.com/?p=1086#comment-2205 So true, isn't it. Seth walks the walk. He's shown that if you have great ideas, and you can create the condition where they spread, profits come afterward. So true, isn't it. Seth walks the walk. He's shown that if you have great ideas, and you can create the condition where they spread, profits come afterward.

]]> By: peterfroberg http://blog.steffanantonas.com/using-new-media-new-marketing-and-new-thinking-to-create-bestselling-books.htm/comment-page-1#comment-2204 peterfroberg Thu, 15 Oct 2009 10:23:26 +0000 http://blog.steffanantonas.com/?p=1086#comment-2204 great video, thanks for posting it. <br>I like the term idea merchant as a way of describing what is going on in the non fiction world. In the music and movie industry this would be “experience merchants”, in consulting and academia “knowledge merchants”. A great way of getting the focus away from the products that used to be the income generator<br><br>Maybe the merchant could be taken even further, into a direct analogy ? great video, thanks for posting it.
I like the term idea merchant as a way of describing what is going on in the non fiction world. In the music and movie industry this would be “experience merchants”, in consulting and academia “knowledge merchants”. A great way of getting the focus away from the products that used to be the income generator

Maybe the merchant could be taken even further, into a direct analogy ?

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