Why Designers Should Be In Love With The Process

This 99% Conference talk by Yves Béhar on the design process has some great nuggets in it. I watched it on the way to the Harvard Entrepreneurship conference yesterday on the train and really enjoyed it. It’s 30 mins, the perfect length to get through on a short commute on your phone. Yves shares his seven principles for “holistic making.” There’s also a great quote at the end by Saul Bass on creativity and where ideas come from. Good stuff.

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