http://blog.steffanantonas.com/your-customers-leave-a-trail-of-breadcrumbs-online.htm A Blog on Community, Design and Technology Thu, 02 Sep 2010 13:10:33 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://blog.steffanantonas.com/your-customers-leave-a-trail-of-breadcrumbs-online.htm/comment-page-1#comment-2671 GlobalPatriot Sun, 14 Mar 2010 08:53:04 +0000 http://blog.steffanantonas.com/?p=1627#comment-2671 I'm always telling clients how important it is to monitor their brand in social media to understand what they're doing wrong, and even what they're doing right. Once a product has been introduced (hopefully they got some customer input during the design phase) it's time to get feedback from the real world. Regardless of what a company might be thinking about their product, they're not the one making the purchase, it's the folks on the other side of the cash register, and they have a lot to say these days. I'm always telling clients how important it is to monitor their brand in social media to understand what they're doing wrong, and even what they're doing right. Once a product has been introduced (hopefully they got some customer input during the design phase) it's time to get feedback from the real world. Regardless of what a company might be thinking about their product, they're not the one making the purchase, it's the folks on the other side of the cash register, and they have a lot to say these days.

]]> http://blog.steffanantonas.com/your-customers-leave-a-trail-of-breadcrumbs-online.htm/comment-page-1#comment-2579 GlobalPatriot Sun, 14 Mar 2010 01:53:04 +0000 http://blog.steffanantonas.com/?p=1627#comment-2579 I'm always telling clients how important it is to monitor their brand in social media to understand what they're doing wrong, and even what they're doing right. Once a product has been introduced (hopefully they got some customer input during the design phase) it's time to get feedback from the real world. Regardless of what a company might be thinking about their product, they're not the one making the purchase, it's the folks on the other side of the cash register, and they have a lot to say these days. I'm always telling clients how important it is to monitor their brand in social media to understand what they're doing wrong, and even what they're doing right. Once a product has been introduced (hopefully they got some customer input during the design phase) it's time to get feedback from the real world. Regardless of what a company might be thinking about their product, they're not the one making the purchase, it's the folks on the other side of the cash register, and they have a lot to say these days.

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